Brand rejuvenation : how to protect, strengthen & add value to your brand to prevent it from ageing / Jean-Marc Lehu.
By: Lehu, Jean-Marc.
Publisher: London : Kogan Page, 2008Description: xii, 252 p. : ill. ; 23 cm.ISBN: 9780749451462; 0749451467.Subject(s): Product management | Product life cycle | Branding (Marketing) -- ManagementDDC classification: 658.5'6| Item type | Current location | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
| Book | SKOLKOVO Library Shelves | HF5415.15 .L445 (Browse shelf) | 1 | Available | 2000000778 |
Total holds: 0
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| HF5415.15 .F69 Конкурентные преимущества в денежном выражении / | HF5415.15 .G55 Authenticity : | HF5415.15 .L37 Бесценные : | HF5415.15 .L445 Brand rejuvenation : | HF5415.15 .M67 Eating the big fish : | HF5415.15 .N53 Return on ideas : | HF5415.15 .P56 The experience economy : |
Originally published: 2006.
Includes bibliographical references (p. 225-234) and index.
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