Lehu, Jean-Marc.
Brand rejuvenation : how to protect, strengthen & add value to your brand to prevent it from ageing / Jean-Marc Lehu. - London : Kogan Page, 2008. - xii, 252 p. : ill. ; 23 cm.
Originally published: 2006.
Includes bibliographical references (p. 225-234) and index.
9780749451462 0749451467
Product management.
Product life cycle.
Branding (Marketing)--Management.
HF5415.15 / .L445 2008
658.5'6
Brand rejuvenation : how to protect, strengthen & add value to your brand to prevent it from ageing / Jean-Marc Lehu. - London : Kogan Page, 2008. - xii, 252 p. : ill. ; 23 cm.
Originally published: 2006.
Includes bibliographical references (p. 225-234) and index.
9780749451462 0749451467
Product management.
Product life cycle.
Branding (Marketing)--Management.
HF5415.15 / .L445 2008
658.5'6
