SKOLKOVO Library

SKOLKOVO School of Management

Brand rejuvenation : (Record no. 159)

000 -LEADER
fixed length control field 00954cam a2200241 a 4500
001 - CONTROL NUMBER
control field 0749451467
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 070809r20082006enka e b 001 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 9780749451462
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 0749451467
050 04 - CLASS MARK
Class Mark HF5415.15
100 1# - MAIN ENTRY--PERSONAL NAME
Personal author Lehu, Jean-Marc.
245 10 - TITLE STATEMENT
Title Brand rejuvenation :
Subtitle how to protect, strengthen & add value to your brand to prevent it from ageing /
260 ## - PUBLICATION INFORMATION
Place of publication London :
Publisher Kogan Page,
Date 2008.
300 ## - PHYSICAL DESCRIPTION
Physical description xii, 252 p. :
500 ## - GENERAL NOTE
General note Originally published: 2006.
650 #0 - SUBJECT HEADINGS
Subject term Product management.
650 #0 - SUBJECT HEADINGS
Subject term Product life cycle.
650 #0 - SUBJECT HEADINGS
Subject term Branding (Marketing)
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references (p. 225-234) and index.
Holdings
Withdrawn status Lost status Damaged status Not for loan Permanent location Current location Shelving location Date acquired Source of acquisition Cost, normal purchase price Full call number Barcode Date last seen Copy number Cost, replacement price Price effective from Koha item type
        SKOLKOVO Library SKOLKOVO Library Shelves 2010-07-16 Coutts 16.43 HF5415.15 .L445 2000000778 2012-02-01 1 16.43 2010-07-16 Book