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Public relations

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	Corporate communication / Paul A. Argenti. by Argenti, Paul A. Edition: 5th ed., International ed.Publisher: Boston, [Mass.] ; London : McGraw-Hill, 2009Availability: Items available for loan: SKOLKOVO Library [Call number: HD30.3 .A73] (1).
	Exploring public relations / [edited by] Ralph Tench, Liz Yeomans. by Tench, Ralph \| Yeomans, Liz. Edition: 2nd ed.Publisher: Harlow ; New York, NY : FT Prentice Hall, 2009Availability: Items available for loan: SKOLKOVO Library [Call number: HM1221 .E97] (1).
	Implementing word of mouth marketing : online strategies to identify influencers, craft stories, and draw customers / Idil Miriam Cakim. by Cakim, Idil Miriam, 1974-. Publisher: Hoboken, N.J. : Wiley, c2010Online access: Cover image Availability: Items available for loan: SKOLKOVO Library [Call number: HF5827.95 .C35] (1).
	International communications strategy : developments in cross-cultural communications, PR and social media / Silvia Cambié and Yang-May Ooi. by Cambie, Silvia \| Ooi, Yang-May. Publisher: London : Kogan Page, 2009Availability: Items available for loan: SKOLKOVO Library [Call number: HM1211 .C36] (1).
	New strategies for reputation management : gaining control of issues, crises & corporate social responsibility / Andrew Griffin. by Griffin, Andrew, 1972-. Publisher: London ; Philadelphia : Kogan Page, 2008Online access: Contributor biographical information \| Table of contents only \| Publisher description Availability: Items available for loan: SKOLKOVO Library [Call number: HD59.2 .G75] (1).
	Putting the public back in public relations : how social media is reinventing the aging business of PR / Brian Solis, Deirdre Breakenridge. by Solis, Brian \| Breakenridge, Deirdre. Publisher: Upper Saddle River, N.J. : FT Press, c2009Online access: Table of contents only Availability: Items available for loan: SKOLKOVO Library [Call number: HD59 .S65] (1).
	Risk issues and crisis management in public relations : a casebook of best practice / Michael Regester & Judy Larkin. by Regester, Michael \| Larkin, Judy \| Regester, Michael. Risk issues and crisis management. Edition: 4th ed.Publisher: London ; Philadelphia : Kogan Page, 2008Online access: Contributor biographical information \| Publisher description \| Table of contents only Availability: Items available for loan: SKOLKOVO Library [Call number: HD59.5 .R44] (1).
	Sticks & stones : how digital reputations are created over time and lost in a click / Larry Weber. by Weber, Larry. Publisher: Hoboken, N.J. : Wiley, c2009Other title: Sticks and stones.Availability: Items available for loan: SKOLKOVO Library [Call number: HM1221 .W43] (1).
	The new rules of marketing and PR : how to use social media, blogs, news releases, online video, & viral marketing to reach buyers directly / David Meerman Scott. by Scott, David Meerman. Edition: 2nd ed.Publisher: Hoboken, N.J. : John Wiley & Sons, c2010Other title: New rules of marketing and public relations.Availability: Items available for loan: SKOLKOVO Library [Call number: HF5415.1265 .S393] (1).
	The PR buzz factor : how using public relations can boost your business / Russell Lawson ; foreword by Carol Undy. by Lawson, Russell. Publisher: London : Kogan Page, 2006Availability: Items available for loan: SKOLKOVO Library [Call number: HD59 .L39] (1).
	Корпоративная идентичность : создание успешного фирменного стиля и визуальные коммуникации в бизнесе / Марк Роуден. by Марк Роуден \| Марк Роуден. Publisher: Москва; Добрая Книга, 2007Availability: Items available for loan: SKOLKOVO Library [Call number: HD59.2 .R69 ] (1).
	Корпоративные блоги: : Правила поведения / Нэнси Флинн. by Флинн, Нэнси, 1956-. Publisher: Москва : Манн, Иванов, Фербер, c2008Online access: Table of contents Availability: Items available for loan: SKOLKOVO Library [Call number: HD30.37 .F59 2006] (1).
	Методы оценки PR Лучшее практическое руководство по планированию, исследованиям и оценке связей с общественностью / by Уотсон, Том \| Нобл, Пол. Publisher: Philadelphia : Kogan Page/Баланс бизнес букс, 2006Online access: Click here to access online \| Click here to access online \| Click here to access online Availability: Items available for loan: SKOLKOVO Library [Call number: HD59.W32] (1).
	Не просто отношения-защита : Источники доходов в эпоху власти клиента / Глен Урбан. by Урбан, Глен. Publisher: Днепропетровск : Баланс Бизнес Букс, c2007Availability: Items available for loan: SKOLKOVO Library [Call number: HF5415.5 .U73 2005] (1).
	Никогда не ешьте в одиночку : и другие правила нетворкинга/ Кейт Феррацци при участии тала Рэва. by Кейт Феррацци \| Тал Рэз. Edition: 1st ed.Publisher: New York : Currency Doubleday : 2005Online access: Contributor biographical information \| Publisher description \| Sample text Availability: Items available for loan: SKOLKOVO Library [Call number: HF5386 .F4117 2005] (1).
	Репутационный риск управление в целях создания стоимости by Заман, Ариф. Publisher: Олимп-Бизнес/Financial Times/ Prentice Hall, 2008Availability: Items available for loan: SKOLKOVO Library [Call number: HD59.2 .Z1] (1).
	Управление репутационными рисками : Стратегический подход / Andrew Griffin. by Гриффин, Эндрю, 1972-. Publisher: Москва : Альпина бизнес букс, 2009Availability: Items available for loan: SKOLKOVO Library [Call number: HD59.2 .G75 2009] (1).