SKOLKOVO School of Management

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1. Cult of analytics : driving online marketing strategies using web analytics.

by Jackson, Steve.

Edition: 1st ed.Publisher: Amsterdam ; Boston : Elsevier/Butterworth-Heinmann, 2009Availability: Items available for loan: SKOLKOVO Library [Call number: HF5415.1265 .J23] (1).
2. The digital handshake : seven proven strategies to grow your business using social media / Paul Chaney.

by Chaney, Paul, 1955-.

Publisher: Hoboken, N.J. : Wiley & Sons, c2009Availability: Items available for loan: SKOLKOVO Library [Call number: HF5415.1265 .C48] (1).
3. E-marketing / Judy Strauss, Raymond Frost.

by Strauss, Judy | Frost, Raymond, 1960-.

Edition: 5th ed., International ed.Publisher: Upper Saddle River, N.J. : Pearson Prentice Hall, 2009Availability: Items available for loan: SKOLKOVO Library [Call number: HF5415.1265 .S77] (1).
4. E-riches 2.0 : next-generation marketing strategies for making millions online / Scott C. Fox.

by Fox, Scott C.

Publisher: New York : American Management Association, c2009Availability: Items available for loan: SKOLKOVO Library [Call number: HD62.7 .F693] (1).
5. How to make money with YouTube : earn cash, market yourself, reach your customers, and grow your business on the world's most popular video-sharing site / Brad and Debra Schepp.

by Schepp, Brad | Schepp, Debra.

Publisher: New York : McGraw-Hill, c2009Availability: Items available for loan: SKOLKOVO Library [Call number: TK5105.8868.Y68 S34] (1).
6. How to win sales & influence spiders : boosting your business & buzz on the web / Catherine Seda.

by Seda, Catherine.

Publisher: Berkeley, Calif. : New Riders, c2007Other title: How to win sales and influence spiders.Availability: Items available for loan: SKOLKOVO Library [Call number: HF5415.1265 .S433] (1).
7. Inbound marketing : get found using Google, social media, and blogs / Brian Halligan and Dharmesh Shah.

by Halligan, Brian, 1967- | Shah, Dharmesh, 1967-.

Publisher: Hoboken, N.J. : John Wiley & Sons, c2010Availability: Items available for loan: SKOLKOVO Library [Call number: HF5415.1265 .H353 2010] (3).
8. Internet marketing : a practical approach / Alan Charlesworth.

by Charlesworth, Alan, 1956-.

Edition: 1st ed.Publisher: Amsterdam ; Boston : Elsevier/Butterworth-Heinemann, 2009Availability: Items available for loan: SKOLKOVO Library [Call number: HF5415.1265 .C43] (1).
9. Internet marketing : strategy, implementation and practice / Dave Chaffey ... [et al.] ; edited by Dave Chaffey.

by Chaffey, Dave, 1963-.

Edition: 4th ed.Publisher: Harlow : Financial Times Prentice Hall, 2009Availability: Items available for loan: SKOLKOVO Library [Call number: HF5415.1265 .I57] (1).
10. Marketing to the social web : how digital customer communities build your business / Larry Weber.

by Weber, Larry.

Edition: 2nd ed.Publisher: Hoboken, NJ : John Wiley & Sons, c2009Availability: Items available for loan: SKOLKOVO Library [Call number: HF5415.1265 .W43] (1).
11. The new language of marketing 2.0 : how to use ANGELS to energize your market / Sandy Carter.

by Carter, Sandy, 1963-.

Publisher: Upper Saddle River, NJ : IBM Press/Pearson, c2009Online access: Table of contents only Availability: Items available for loan: SKOLKOVO Library [Call number: HF5415.1265 .C37] (1).
12. The new rules of marketing and PR : how to use social media, blogs, news releases, online video, & viral marketing to reach buyers directly / David Meerman Scott.

by Scott, David Meerman.

Edition: 2nd ed.Publisher: Hoboken, N.J. : John Wiley & Sons, c2010Other title: New rules of marketing and public relations.Availability: Items available for loan: SKOLKOVO Library [Call number: HF5415.1265 .S393] (1).
13. Online communities handbook : building your business and brand on the Web / by Anna Buss and Nancy Strauss.

by Buss, Anna | Strauss, Nancy.

Publisher: Indianapolis, Ind. : London : New Riders ; Pearson Education [distributor], 2009Availability: Items available for loan: SKOLKOVO Library [Call number: HF5415.1265 .B88] (1).
14. Online marketing : a customer-led appraoch / Richard Gay, Alan Charlesworth, Rita Esen.

by Gay, R. (Richard) | Charlesworth, Alan, 1956- | Esen, Rita.

Publisher: Oxford ; New York : Oxford University Press, 2007Availability: Items available for loan: SKOLKOVO Library [Call number: HF5548.32 .G39] (1).
15. Cram101 textbook outlines to accompany Always on : advertising, marketing, and media in an era of consumer control, Vollmer, 1st edition.

by Vollmer, Christopher. Always on | Academic Internet Publishers (AIPI).

Publisher: [S.l. : Academic Internet Publishers (AIPI)], c2009Other title: Outlines & highlights for Always on : advertising, marketing, and media in an era of consumer control by Vollmer, IS.Availability: Items available for loan: SKOLKOVO Library [Call number: HF5415.1265 .C73] (1).
16. The social media bible : tactics, tools, and strategies for business success / Lon Safko, David K. Brake.

by Safko, Lon | Brake, David K.

Publisher: Hoboken, N.J. : John Wiley & Sons, c2009Availability: Items available for loan: SKOLKOVO Library [Call number: HF5415.1265 .S24] (1).
17. Socialnomics : how social media transforms the way we live and do business / Erik Qualman.

by Qualman, Erik, 1972-.

Publisher: Hoboken, N.J. : Wiley, c2009Availability: Items available for loan: SKOLKOVO Library [Call number: HF5415.1265 .Q83] (1).
18. This is social media : how to tweet, post, link and blog your way to business success / Guy Clapperton.

by Clapperton, Guy.

Publisher: Chichester, U.K. : Capstone, 2009Availability: Items available for loan: SKOLKOVO Library [Call number: HF5415.1265 .C577] (1).
19. Trust agents : using the Web to build influence, improve reputation, and earn trust / Chris Brogan and Julian Smith.

by Brogan, Chris | Smith, Julien.

Publisher: Hoboken, NJ : John Wiley and Sons Ltd, 2009Availability: Items available for loan: SKOLKOVO Library [Call number: HF5415.1265 .B76] (1).
20. Twitter marketing : an hour a day / Hollis Thomases.

by Thomases, Hollis, 1965-.

Publisher: Indianapolis, Ind. : Wiley, 2010Availability: Items available for loan: SKOLKOVO Library [Call number: HF5415.1265 .T53] (1).