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Cult of analytics : driving online marketing strategies using web analytics.

By: Jackson, Steve.
Series: E-marketing essentials: Publisher: Amsterdam ; Boston : Elsevier/Butterworth-Heinmann, 2009Edition: 1st ed.Description: xviii, 265 p. : ill. ; 25 cm.ISBN: 9781856176118; 1856176118.Subject(s): Internet marketing | Web usage miningDDC classification: 658.872
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Item type Current location Call number Copy number Status Date due Barcode Item holds
Book SKOLKOVO Library
HF5415.1265 .J23 (Browse shelf) 1 Available 2000001533
Total holds: 0

Includes index.

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