000 -LEADER |
fixed length control field |
00981cam a2200277 a 4500 |
001 - CONTROL NUMBER |
control field |
cou08000423 |
003 - CONTROL NUMBER IDENTIFIER |
control field |
CaONFJC |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
090105s2009 ne a 001 0 eng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
ISBN |
9781856176118 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
ISBN |
1856176118 |
050 04 - CLASS MARK |
Class Mark |
HF5415.1265 |
100 1# - MAIN ENTRY--PERSONAL NAME |
Personal author |
Jackson, Steve. |
245 10 - TITLE STATEMENT |
Title |
Cult of analytics : |
Subtitle |
driving online marketing strategies using web analytics. |
250 ## - EDITION |
Edition statement |
1st ed. |
260 ## - PUBLICATION INFORMATION |
Place of publication |
Amsterdam ; |
-- |
Boston : |
Publisher |
Elsevier/Butterworth-Heinmann, |
Date |
2009. |
300 ## - PHYSICAL DESCRIPTION |
Physical description |
xviii, 265 p. : |
500 ## - GENERAL NOTE |
General note |
Includes index. |
650 #0 - SUBJECT HEADINGS |
Subject term |
Internet marketing. |
650 #0 - SUBJECT HEADINGS |
Subject term |
Web usage mining. |
830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE |
Uniform title |
E-marketing essentials. |