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Anywhere : how global connectivity is revolutionizing the way we do business / Emily Nagle Green.
by Green, Emily Nagle. Publisher: New York : McGraw-Hill, c2010Availability: Items available for loan: SKOLKOVO Library [Call number: HF1359 .G724] (1).
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2.
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An army of Davids : how markets and technology empower ordinary people to beat big media, big government, and other Goliaths / Glenn Reynolds.
by Reynolds, Glenn H. Publisher: Nashville, Tenn. : Nelson Current, c2006Availability: Items available for loan: SKOLKOVO Library [Call number: HM846 .R48] (1).
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The big switch : rewiring the world, from Edison to Google / Nicholas Carr.
by Carr, Nicholas G, 1959-. Edition: 1st ed.Publisher: New York : W. W. Norton & Co., c2008Other title: Rewiring the world, from Edison to Google.Online access: Table of contents only Availability: Items available for loan: SKOLKOVO Library [Call number: QA76.9.C66 C38] (1).
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Cult of analytics : driving online marketing strategies using web analytics.
by Jackson, Steve. Edition: 1st ed.Publisher: Amsterdam ; Boston : Elsevier/Butterworth-Heinmann, 2009Availability: Items available for loan: SKOLKOVO Library [Call number: HF5415.1265 .J23] (1).
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5.
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The digital handshake : seven proven strategies to grow your business using social media / Paul Chaney.
by Chaney, Paul, 1955-. Publisher: Hoboken, N.J. : Wiley & Sons, c2009Availability: Items available for loan: SKOLKOVO Library [Call number: HF5415.1265 .C48] (1).
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6.
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E-marketing / Judy Strauss, Raymond Frost.
by Strauss, Judy | Frost, Raymond, 1960-. Edition: 5th ed., International ed.Publisher: Upper Saddle River, N.J. : Pearson Prentice Hall, 2009Availability: Items available for loan: SKOLKOVO Library [Call number: HF5415.1265 .S77] (1).
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7.
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E-riches 2.0 : next-generation marketing strategies for making millions online / Scott C. Fox.
by Fox, Scott C. Publisher: New York : American Management Association, c2009Availability: Items available for loan: SKOLKOVO Library [Call number: HD62.7 .F693] (1).
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Google speaks : secrets of the world's greatest billionaire entrepreneurs, Sergey Brin and Larry Page / Janet Lowe.
by Lowe, Janet. Publisher: Hoboken, N.J. : John Wiley & Sons, c2009Availability: Items available for loan: SKOLKOVO Library [Call number: QA76.2.A2 L69] (1).
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Grown up digital : how the Net generation is changing your world / Don Tapscott.
by Tapscott, Don, 1947-. Publisher: New York : McGraw-Hill, c2009Availability: Items available for loan: SKOLKOVO Library [Call number: QA76.9.C66 T275 2009] (21).
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How to make money with YouTube : earn cash, market yourself, reach your customers, and grow your business on the world's most popular video-sharing site / Brad and Debra Schepp.
by Schepp, Brad | Schepp, Debra. Publisher: New York : McGraw-Hill, c2009Availability: Items available for loan: SKOLKOVO Library [Call number: TK5105.8868.Y68 S34] (1).
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How to win sales & influence spiders : boosting your business & buzz on the web / Catherine Seda.
by Seda, Catherine. Publisher: Berkeley, Calif. : New Riders, c2007Other title: How to win sales and influence spiders.Availability: Items available for loan: SKOLKOVO Library [Call number: HF5415.1265 .S433] (1).
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12.
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Inbound marketing : get found using Google, social media, and blogs / Brian Halligan and Dharmesh Shah.
by Halligan, Brian, 1967- | Shah, Dharmesh, 1967-. Publisher: Hoboken, N.J. : John Wiley & Sons, c2010Availability: Items available for loan: SKOLKOVO Library [Call number: HF5415.1265 .H353 2010] (3).
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13.
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Internet marketing : a practical approach / Alan Charlesworth.
by Charlesworth, Alan, 1956-. Edition: 1st ed.Publisher: Amsterdam ; Boston : Elsevier/Butterworth-Heinemann, 2009Availability: Items available for loan: SKOLKOVO Library [Call number: HF5415.1265 .C43] (1).
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14.
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Internet marketing : strategy, implementation and practice / Dave Chaffey ... [et al.] ; edited by Dave Chaffey.
by Chaffey, Dave, 1963-. Edition: 4th ed.Publisher: Harlow : Financial Times Prentice Hall, 2009Availability: Items available for loan: SKOLKOVO Library [Call number: HF5415.1265 .I57] (1).
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15.
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Marketing to the social web : how digital customer communities build your business / Larry Weber.
by Weber, Larry. Edition: 2nd ed.Publisher: Hoboken, NJ : John Wiley & Sons, c2009Availability: Items available for loan: SKOLKOVO Library [Call number: HF5415.1265 .W43] (1).
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16.
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The new language of marketing 2.0 : how to use ANGELS to energize your market / Sandy Carter.
by Carter, Sandy, 1963-. Publisher: Upper Saddle River, NJ : IBM Press/Pearson, c2009Online access: Table of contents only Availability: Items available for loan: SKOLKOVO Library [Call number: HF5415.1265 .C37] (1).
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17.
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The new rules of marketing and PR : how to use social media, blogs, news releases, online video, & viral marketing to reach buyers directly / David Meerman Scott.
by Scott, David Meerman. Edition: 2nd ed.Publisher: Hoboken, N.J. : John Wiley & Sons, c2010Other title: New rules of marketing and public relations.Availability: Items available for loan: SKOLKOVO Library [Call number: HF5415.1265 .S393] (1).
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18.
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The online advertising playbook : proven strategies and tested tactics from the Advertising Research Foundation / Joseph Plummer ... [et al.].
by Plummer, Joseph Thornton, 1941- | Advertising Research Foundation. Publisher: Hoboken, N.J. : Wiley, c2007Online access: Table of contents only | Contributor biographical information | Publisher description Availability: Items available for loan: SKOLKOVO Library [Call number: HF6146.I58 O55] (1).
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19.
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Online communities handbook : building your business and brand on the Web / by Anna Buss and Nancy Strauss.
by Buss, Anna | Strauss, Nancy. Publisher: Indianapolis, Ind. : London : New Riders ; Pearson Education [distributor], 2009Availability: Items available for loan: SKOLKOVO Library [Call number: HF5415.1265 .B88] (1).
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20.
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Online marketing : a customer-led appraoch / Richard Gay, Alan Charlesworth, Rita Esen.
by Gay, R. (Richard) | Charlesworth, Alan, 1956- | Esen, Rita. Publisher: Oxford ; New York : Oxford University Press, 2007Availability: Items available for loan: SKOLKOVO Library [Call number: HF5548.32 .G39] (1).
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