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Asia's star brands / Paul Temporal.
by Temporal, Paul. Publisher: Singapore ; Hoboken, NJ : John Wiley & Sons (Asia), 2006Online access: Table of contents only | Publisher description | Contributor biographical information Availability: Items available for loan: SKOLKOVO Library [Call number: HD69.B7 T449] (1).
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B2B brand management / Philip Kotler, Waldemar Pfoertsch ; with the cooperation of Ines Michi.
by Kotler, Philip | Pfoertsch, Waldemar | Michi, Ines. Publisher: Berlin : Springer, c2006Availability: Items available for loan: SKOLKOVO Library [Call number: HD69.B7 K68] (1).
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3.
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Beating low cost competition : how premium brands can respond to cut-price rivals / Adrian Ryans.
by Ryans, Adrian B, 1945-. Publisher: Chichester, England ; Hoboken, NJ : John Wiley & Sons, c2008Availability: Items available for loan: SKOLKOVO Library [Call number: HF5415.15 .R93] (1).
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Becoming a category of one : how extraordinary companies transcend commodity and defy comparison / Joe Calloway.
by Calloway, Joe. Edition: 2nd ed., rev. and updated.Publisher: Hoboken, N.J. : John Wiley & Sons, c2009Availability: Items available for loan: SKOLKOVO Library [Call number: HD62.15 .C34] (1).
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5.
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Best practice cases in branding : lessons from the world's strongest brands / Kevin Lane Keller.
by Keller, Kevin Lane, 1956-. Edition: 3rd ed.Publisher: Upper Saddle River, N.J. : Pearson/Prentice-Hall, c2008Availability: Items available for loan: SKOLKOVO Library [Call number: HD69.B7 K445] (1).
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6.
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Brand engagement : how employees make or break brands / Ian P. Buckingham.
by Buckingham, Ian P, 1967-. Publisher: Basingstoke ; New York : Palgrave Macmillan, 2008Availability: Items available for loan: SKOLKOVO Library [Call number: HD69.B7 B8316] (1).
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7.
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Brand immortality : how brands can live long and prosper / Hamish Pringle, Peter Field.
by Pringle, Hamish | Field, Peter. Publisher: London ; Philadelphia : Kogan Page, 2008Online access: Contributor biographical information | Publisher description | Table of contents only Availability: Items available for loan: SKOLKOVO Library [Call number: HD69.B7 .P749] (1).
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Branding governance : a participatory approach to the brand building process / Nicholas Ind and Rune Bjerke.
by Ind, Nicholas | Bjerke, Rune. Publisher: Chichester, [England] ; New York : John Wiley, 2007Availability: Items available for loan: SKOLKOVO Library [Call number: HD69.B7 I527] (1).
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Branding your business : promoting your business, attracting customers and standing out in the market place / James Hammond.
by Hammond, James, 1952-. Publisher: London ; Philadelphia : Kogan Page Limited, c2008Online access: Table of contents | Contributor biographical information | Publisher description Availability: Items available for loan: SKOLKOVO Library [Call number: HF5415.1255 .H36] (1).
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The brand innovation manifesto : how to build brands, redefine markets and defy conventions / John Grant.
by Grant, John, 1964-. Publisher: Chichester ; Hoboken, N.J. : John Wiley & Sons, c2006Availability: Items available for loan: SKOLKOVO Library [Call number: HD69.B7 G72] (1).
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11.
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Brand society : how brands transform management and lifestyle / Martin Kornberger.
by Kornberger, Martin, 1974-. Publisher: Cambridge ; New York : Cambridge University Press, 2010Availability: Items available for loan: SKOLKOVO Library [Call number: HD69.B7 K66] (1).
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12.
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Brand storming : managing brands in the era of complexity / Michele Fioroni and Garry Titterton.
by Fiorini, Michele | Titterton, Garry. Publisher: Basingstoke ; New York : Palgrave Macmillan, 2009Availability: Items available for loan: SKOLKOVO Library [Call number: HD69.B7 F56] (1).
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13.
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Brand vision : how to energize your team to drive business growth / David Taylor.
by Taylor, David, 1964-. Publisher: Chichester ; Hoboken, NJ : John Wiley & Sons, c2006Availability: Items available for loan: SKOLKOVO Library [Call number: HD69.B7 T395] (1).
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14.
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Building brand authenticity : 7 habits of iconic brands / Michael Beverland.
by Beverland, Michael. Publisher: Basingstoke : Palgrave Macmillan, 2009Availability: Items available for loan: SKOLKOVO Library [Call number: HD69.B7 .B45] (1).
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15.
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Buying in : what we buy and who we are / Rob Walker.
by Walker, Rob, 1968-. Publisher: New York : Random House, 2008Availability: Items available for loan: SKOLKOVO Library [Call number: HF5415.1255 .W35] (1).
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16.
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Competing for choice : developing winning brand strategies / Lars Finskud.
by Finskud, Lars. Publisher: London : Vola Press, c2006Other title: Developing winning brand strategies.Availability: Items available for loan: SKOLKOVO Library [Call number: HD69.B7 F56] (1).
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17.
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Competitive success : how branding adds value / John A. Davis.
by Davis, John, 1960 Feb. 17-. Publisher: Chichester : Wiley, 2010Availability: Items available for loan: SKOLKOVO Library [Call number: HD69.B7 D37] (1).
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18.
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Connective branding : building brand equity in a demanding world / Claudia Fisher-Buttinger and Christine Vallaster.
by Fisher-Buttinger, Claudia | Vallaster, Christine, 1971-. Publisher: Chichester ; Hoboken, NJ : Wiley, c2008Availability: Items available for loan: SKOLKOVO Library [Call number: HD69.B7 F57] (1).
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19.
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The cult of the luxury brand : inside Asia's love affair with luxury / Radha Chadha & Paul Husband.
by Chadha, Radha | Husband, Paul. Publisher: London ; Boston : Nicholas Brealey International, 2008, c2006Other title: Asia's love affair with luxury.Online access: Table of contents only Availability: Items available for loan: SKOLKOVO Library [Call number: HD69.B7 C467] (1).
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20.
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Designing brand identity : an essential guide for the entire branding team / Alina Wheeler.
by Wheeler, Alina. Edition: 3rd ed.Publisher: Hoboken, N.J. : Wiley, c2009Availability: Items available for loan: SKOLKOVO Library [Call number: HD69.B7 W44] (1).
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