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41.
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Logistics & retail management : emerging issues and new challenges in the retail supply chain / edited by John Fernie & Leigh Sparks.
by Fernie, John, 1948- | Sparks, Leigh. Edition: 3rd ed.Publisher: London : Kogan Page, 2009Other title: Logistics and retail management.Availability: No items available In transit (1).
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42.
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The luxury strategy : break the rules of marketing to build luxury brands / J.N. Kapferer and V. Bastien.
by Kapferer, Jean-Noël | Bastien, Vincent. Publisher: London ; Philadelphia : Kogan Page, 2009Online access: Contributor biographical information | Publisher description | Table of contents only Availability: Items available for loan: SKOLKOVO Library [Call number: HD9999.L852 K37] (1).
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43.
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Luxury world : the past, present and future of luxury brands / Mark Tungate.
by Tungate, Mark, 1967-. Publisher: London : Kogan Page, 2009Availability: Items available for loan: SKOLKOVO Library [Call number: HD9999.L852 T86] (1).
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44.
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Making sense of change management : a complete guide to the models, tools and techniques of organizational change / Esther Cameron and Mike Green.
by Cameron, Esther | Green, Mike, 1959-. Edition: 2nd ed.Publisher: London ; Philadelphia : Kogan Page, c2009Availability: Items available for loan: SKOLKOVO Library [Call number: HD58.8 .C317] (1).
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45.
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Making sense of leadership : exploring the five key roles used by effective leaders / Esther Cameron & Mike Green.
by Cameron, Esther | Green, Mike, 1959-. Publisher: London ; Philadelphia : Kogan Page, 2008Online access: Contributor biographical information | Publisher description | Table of contents only Availability: Items available for loan: SKOLKOVO Library [Call number: HD57.7 .C3537] (1).
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46.
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Malcolm McDonald on marketing planning : understanding marketing plans and strategy.
by McDonald, Malcolm | McDonald, Malcolm. How come you're marketing plans aren't working?. Publisher: London : Kogan Page, 2008Availability: Items available for loan: SKOLKOVO Library [Call number: HF5415.13 .M33] (1).
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47.
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Managing & measuring employee performance / Elizabeth Houldsworth & Dilum Jirasinghe.
by Houldsworth, Elizabeth | Jirasinghe, Dilum. Publisher: London : Kogan Page, 2006Availability: Items available for loan: SKOLKOVO Library [Call number: HF5549.5.P35 H68] (1).
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48.
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Managing business risk : a practical guide to protecting your business / consultant editor, Jonathan Reuvid.
by Reuvid, Jonathan. Edition: 6th ed.Publisher: London ; Philadelphia : Kogan Page, 2009Online access: Contributor biographical information | Publisher description | Table of contents only Availability: Items available for loan: SKOLKOVO Library [Call number: HD61 .M26] (1).
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49.
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Managing risk in extreme environments : front-line business lessons for corporates and financial institutions / Duncan Martin.
by Martin, Duncan. Publisher: London, UK ; Philadelphia, PA : Kogan Page, 2008Availability: Items available for loan: SKOLKOVO Library [Call number: HD61 .M28] (1).
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50.
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Marketing accountability : how to measure marketing effectiveness / Malcolm McDonald and Peter Mouncey.
by McDonald, Malcolm | Mouncey, Peter. Publisher: London ; Philadelphia, PA : Kogan Page, 2009Availability: Items available for loan: SKOLKOVO Library [Call number: HF5415.13 .M369159] (1).
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51.
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Mastering automotive challenges / [edited by] Bernd Gottschalk and Ralf Kalmbach.
by Gottschalk, Bernd, 1943- | Kalmbach, Ralf. Publisher: London ; Philadelphia, PA : Kogan Page, 2007Online access: Table of contents only | Publisher description | Contributor biographical information Availability: Items available for loan: SKOLKOVO Library [Call number: HD9710.A2 M374] (1).
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52.
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MORE guerrilla marketing research : asking the right people, the right questions, the right way and effectively using the answers to make more money / Robert J. Kaden, Gerald Linda and Jay Conrad Levinson.
by Kaden, Robert J | Linda, Gerald | Levinson, Jay Conrad. Publisher: London ; Philadelphia : Kogan Page Limited, 2009Online access: Contributor biographical information | Publisher description | Table of contents only Availability: Items available for loan: SKOLKOVO Library [Call number: HF5415.2 .K245] (1).
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53.
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The new strategic brand management : creating and sustaining brand equity long term / Jean-Noël Kapferer.
by Kapferer, Jean-Noël. Edition: 4th ed., New ed.Publisher: London ; Philadelphia : Kogan Page, 2008Online access: Table of contents only Availability: Items available for loan: SKOLKOVO Library [Call number: HD69.B7 K37] (1).
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54.
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New strategies for reputation management : gaining control of issues, crises & corporate social responsibility / Andrew Griffin.
by Griffin, Andrew, 1972-. Publisher: London ; Philadelphia : Kogan Page, 2008Online access: Contributor biographical information | Table of contents only | Publisher description Availability: Items available for loan: SKOLKOVO Library [Call number: HD59.2 .G75] (1).
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55.
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The next big thing : spotting and forecasting consumer trends for profit / William Higham.
by Higham, William. Publisher: London ; Philadelphia, Pa. : Kogan Page, 2009Availability: Items available for loan: SKOLKOVO Library [Call number: HF5415.32 .H54] (1).
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56.
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The outsourcing handbook : how to implement a successful outsourcing process / Mark J. Power, Kevin C. Desouza, Carlo Bonifazi.
by Power, Mark John | Desouza, Kevin C, 1979- | Bonifazi, Carlo. Publisher: London : Kogan Page, c2006Availability: Items available for loan: SKOLKOVO Library [Call number: HD2365 .P69] (1).
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57.
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Profitable marketing communications : a guide to marketing return on investment / Antony Young & Lucy Aitken.
by Young, Antony, 1964- | Aitken, Lucy. Publisher: London ; Philadelphia : Kogan Page Ltd, 2007Online access: Table of contents only | Publisher description | Contributor biographical information Availability: Items available for loan: SKOLKOVO Library [Call number: HF5415.13 .Y69] (1).
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58.
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Project governance : a practical guide to effective project decision making / Ross Garland.
by Garland, Ross, 1957-. Publisher: London ; Philadelphia : Kogan Page, 2009Online access: Contributor biographical information | Publisher description | Table of contents only Availability: Items available for loan: SKOLKOVO Library [Call number: HD69.P75 G38] (1).
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59.
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Qualitative research : good decision making through understanding people, cultures and markets / Sheila Keegan.
by Keegan, Sheila. Publisher: London ; Philadelphia : Kogan Page, c2009Availability: Items available for loan: SKOLKOVO Library [Call number: HF5415.2 .K36] (1).
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60.
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Raising venture capital finance in Europe : a practical guide for business owners, entrepreneurs and investors / Keith Arundale.
by Arundale, Keith. Publisher: London ; Philadelphia : Kogan Page Ltd, 2007Online access: Table of contents only | Publisher description | Contributor biographical information Availability: Items available for loan: SKOLKOVO Library [Call number: HG5428 .A78] (1).
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