Marketing accountability : how to measure marketing effectiveness / Malcolm McDonald and Peter Mouncey.
By: McDonald, Malcolm.
Contributor(s): Mouncey, Peter.
Publisher: London ; Philadelphia, PA : Kogan Page, 2009Description: viii, 293 p. : ill. ; 25 cm.ISBN: 9780749453862; 0749453869.Subject(s): Marketing -- Management | Marketing -- Cost effectivenessDDC classification: 658.80072| Item type | Current location | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
| Book | SKOLKOVO Library Shelves | HF5415.13 .M369159 (Browse shelf) | 1 | Available | 2000000205 |
Total holds: 0
Includes bibliographical references and index.
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