SKOLKOVO Library

SKOLKOVO School of Management

Marketing accountability : (Record no. 1194)

000 -LEADER
fixed length control field 00994pam a2200265 a 4500
001 - CONTROL NUMBER
control field 2009001273
003 - CONTROL NUMBER IDENTIFIER
control field DLC
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 090126s2009 enk b 000 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2009001273
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 9780749453862
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 0749453869
050 04 - CLASS MARK
Class Mark HF5415.13
100 1# - MAIN ENTRY--PERSONAL NAME
Personal author McDonald, Malcolm.
245 10 - TITLE STATEMENT
Title Marketing accountability :
Subtitle how to measure marketing effectiveness /
260 ## - PUBLICATION INFORMATION
Place of publication London ;
-- Philadelphia, PA :
Publisher Kogan Page,
Date 2009.
300 ## - PHYSICAL DESCRIPTION
Physical description viii, 293 p. :
650 #0 - SUBJECT HEADINGS
Subject term Marketing
650 #0 - SUBJECT HEADINGS
Subject term Marketing
700 1# - ADDED PERSONAL NAME
Added personal author Mouncey, Peter.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and index.
Holdings
Withdrawn status Lost status Damaged status Not for loan Permanent location Current location Shelving location Date acquired Source of acquisition Cost, normal purchase price Full call number Barcode Date last seen Copy number Cost, replacement price Price effective from Koha item type
        SKOLKOVO Library SKOLKOVO Library Shelves 2010-07-16 Coutts 27.75 HF5415.13 .M369159 2000000205 2012-02-01 1 27.75 2010-07-16 Book