McDonald, Malcolm.
Marketing accountability : how to measure marketing effectiveness / Malcolm McDonald and Peter Mouncey. - London ; Philadelphia, PA : Kogan Page, 2009. - viii, 293 p. : ill. ; 25 cm.
Includes bibliographical references and index.
9780749453862 0749453869
2009001273
Marketing--Management.
Marketing--Cost effectiveness.
HF5415.13 / .M369159 2009
658.80072
Marketing accountability : how to measure marketing effectiveness / Malcolm McDonald and Peter Mouncey. - London ; Philadelphia, PA : Kogan Page, 2009. - viii, 293 p. : ill. ; 25 cm.
Includes bibliographical references and index.
9780749453862 0749453869
2009001273
Marketing--Management.
Marketing--Cost effectiveness.
HF5415.13 / .M369159 2009
658.80072
