Malcolm McDonald on marketing planning : understanding marketing plans and strategy.
By: McDonald, Malcolm.
Contributor(s): McDonald, Malcolm. How come you're marketing plans aren't working?.
Publisher: London : Kogan Page, 2008Description: x, 197 p. : ill. ; 22 cm.ISBN: 9780749451493; 0749451491.Subject(s): Marketing -- PlanningDDC classification: 658.8'1| Item type | Current location | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
| Book | SKOLKOVO Library Shelves | HF5415.13 .M33 (Browse shelf) | 1 | Available | 2000001210 |
Total holds: 0
Originally published: as How come your marketing plans aren't working?. 2002.
Includes bibliographical references (p. 192) and index.
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