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21.
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The ownership quotient : putting the service profit chain to work for unbeatable competitive advantage / James L. Heskett, W. Earl Sasser, Joe Wheeler.
by Heskett, James L | Sasser, Earl W | Wheeler, Joe. Publisher: Boston, Mass. : Harvard Business Press, c2008Online access: Table of contents only Availability: Items available for loan: SKOLKOVO Library [Call number: HF5827.95 .H47] (1).
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22.
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Powerlines : words that sell brands, grip fans, and sometimes change history / Steve Cone.
by Cone, Steve, 1950-. Edition: 1st ed.Publisher: New York : Bloomberg Press, 2008Online access: Table of contents only Availability: Items available for loan: SKOLKOVO Library [Call number: HF6135 .C57] (1).
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23.
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Rubies in the orchard : how to uncover the hidden gems in your business / Lynda Resnick ; with Francis Wilkinson.
by Resnick, Lynda | Wilkinson, Francis. Edition: 1st ed.Publisher: New York : Doubleday, c2009Online access: Table of contents only Availability: No items available In transit (1).
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24.
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Viral loop : the power of pass-it-on / Adam L. Penenberg.
by Penenberg, Adam L. Publisher: London : Sceptre, 2009Availability: Items available for loan: SKOLKOVO Library [Call number: HF5827.95 .P46] (1).
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25.
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Web marketing for dummies / by Jan Zimmerman.
by Zimmerman, Jan. Edition: 2nd ed.Publisher: Hoboken, N.J. : Wiley, c2009Availability: Items available for loan: SKOLKOVO Library [Call number: HF5415.1265 .Z56] (1).
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26.
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Word of mouth marketing : how smart companies get people talking / Andy Sernovitz.
by Sernovitz, Andy. Edition: [Rev. ed.]Publisher: New York : Kaplan Pub., c2009Online access: Contributor biographical information | Publisher description Availability: Items available for loan: SKOLKOVO Library [Call number: HF5827.95 .S47] (1).
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27.
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YouTube and video marketing : an hour a day / Greg Jarboe.
by Jarboe, Greg, 1949-. Publisher: Indianapolis, Ind. : Wiley Pub., c2009Availability: Items available for loan: SKOLKOVO Library [Call number: HF5415.1265 .J37] (1).
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28.
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I'm with the brand : the secret dialogue between what we buy and who we are / Rob Walker.
by Walker, Rob, 1968-. Publisher: London : Constable, 2008Availability: Items available for loan: SKOLKOVO Library [Call number: HF5415.32 .W35] (1).
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29.
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Brand new China : advertising, media, and commercial culture /
by Wang, Jing. Publisher: Cambridge, Mass. : Harvard University Press, 2008Online access: Click here to access online Availability: Items available for loan: SKOLKOVO Library [Call number: HF5813.C5] (1).
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30.
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Просты способы получения больших прибылей: при малых затратах Джей Конрад Левинсон
by Джей Конрад Левинсон | Levinson, Jeannie | Levinson, Amy. Edition: 4th ed., Completely updated and expanded ed.Publisher: Москва : Эскмо, 2010Online access: Table of contents only | Publisher description | Sample text | Contributor biographical information Availability: Items available for loan: SKOLKOVO Library [Call number: HF5415 .L477 2007] (1).
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31.
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Brand sense : sensory secrets behind the stuff we buy / Martin Lindstrom.
by Lindström, Martin, 1970-. Edition: 2nd ed.Publisher: London : Kogan Page, 2010Availability: Items available for loan: SKOLKOVO Library [Call number: HD69.B7 .L56] (2).
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32.
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Мудрый рекламодатель/ Александр Репьев.
by Александр Репьев. Publisher: Москва : Эксмо, 2008Availability: Items available for loan: SKOLKOVO Library [Call number: HF5823 .O36] (1).
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33.
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Охота на циничного покупателя : секреты рекламы, которая преодолевает защитные барьеры / Джонатан Бонд, Ричард Киршенбаум.
by Джонатан Бонд, 1957- | Ричард Киршенбаум, 1961-. Publisher: Москва : Издательский дом "Секрет Фирмы", 2006Online access: Contributor biographical information | Publisher description | Table of Contents Availability: Items available for loan: SKOLKOVO Library [Call number: HF5813.U6 B595] (1).
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34.
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Волшебство по расчету : алгебра рекламы / Джим Тейлор, Стив Хэтч.
by Джим Тейлор, 1964- | Стив Хатч. Publisher: Москва : Иванов, Манн и Фербер, 2008Online access: Table of contents only | Publisher description | Contributor biographical information Availability: Items available for loan: SKOLKOVO Library [Call number: HF5415.123 .T388] (1).
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35.
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Правда, ложь и реклама / Джон Стил.
by Джон Стил. Publisher: Москва : Издательский дом "Секрет Фирмы", 2006Online access: Contributor biographical information | Publisher description | Table of Contents Availability: Items available for loan: SKOLKOVO Library [Call number: HF5837.S73] (1).
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36.
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Бунт на продажу : как контркультура создаёт новую культуру потребления / Джозеф Хиз, Эндрю Поттер.
by Джозеф Хиз, 1967- | Эндрю Поттер. Publisher: Москва : Добрая Книга 2007Availability: Items available for loan: SKOLKOVO Library [Call number: HC79.C6 H43] (1).
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37.
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Ломая стереотипы : реклама, разрушающая общепринятое / Жан-Мари Дрю.
by Дрю, Жан-Мари. Publisher: Москва : Питер, 2003Online access: Contributor biographical information | Publisher description | Table of Contents Availability: Items available for loan: SKOLKOVO Library [Call number: HF6178 .D78] (1).
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38.
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Индивидуальность бренда : Руководство по созданию, продвижению и поддержке сильных брендов /
by Алина Уиллер. Publisher: Москва : Альпина Бизнес Букс, 2004Availability: Items available for loan: SKOLKOVO Library [Call number: HD69.B7] (1).
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39.
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Похищенные : дети в заложниках у маркетологов / Экофф Д.С., Райер Р.Х..
by Экофф Д.С, 1942-. Publisher: Москва : Добрая Книга, 2006Online access: Table of contents | Publisher description | Contributor biographical information Availability: Items available for loan: SKOLKOVO Library [Call number: HF5415.32 .A246] (1).
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40.
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Нэйминг : Как игра в слова становится бизнесом / Алекс Фрэнкель.
by Алекс Фрэнкель. Publisher: Москва : Добрая Книга, 2006Other title: Words into big business.Online access: Contributor biographical information | Sample text | Publisher description | Table of contents Availability: Items available for loan: SKOLKOVO Library [Call number: HF6161.B4 F73] (1).
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