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Word of mouth marketing : how smart companies get people talking / Andy Sernovitz.

By: Sernovitz, Andy.
Publisher: New York : Kaplan Pub., c2009Edition: [Rev. ed.].Description: xxiii, 206 p. : ill. ; 24 cm.ISBN: 9781427798619; 1427798613.Subject(s): Word-of-mouth advertisingDDC classification: 659.13/3 Online resources: Contributor biographical information | Publisher description
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Book SKOLKOVO Library
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HF5827.95 .S47 (Browse shelf) 1 Available 2000000335
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