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Brand sense : sensory secrets behind the stuff we buy / Martin Lindstrom.

By: Lindström, Martin, 1970-.
Publisher: London : Kogan Page, 2010Edition: 2nd ed.Description: x, 175 p. : ill. ; 22 cm.ISBN: 9780749460570; 0749460571.Subject(s): Brand name products | Advertising -- Brand name products | Advertising -- Psychological aspects | Senses and sensation | Consumer behaviorDDC classification: 658.8'27
List(s) this item appears in: Books 2010 - 2013
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Item type Current location Collection Call number Copy number Status Date due Barcode Item holds
Book SKOLKOVO Library
Not Tagged HD69.B7 .L56 (Browse shelf) Available 2000003646
Book SKOLKOVO Library
HD69.B7 .L56 (Browse shelf) 1 Available 2000004048
Total holds: 0
Browsing SKOLKOVO Library Shelves , Shelving location: Shelves Close shelf browser
HD69.B7 K45 Strategic brand management : HD69.B7 K66 Brand society : HD69.B7 K68 B2B brand management / HD69.B7 .L56 Brand sense : HD69.B7 .L56 Brand sense : HD69.B7 M67 The global corporate brand book / HD69.B7 N33 Living brands :

Previous ed.: 2005.

Includes bibliographical references and index.

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