The truth about what customers really want / Michael R. Solomon.
By: Solomon, Michael R.
Publisher: Harlow : Pearson Prentice Hall, 2009Description: x, 207 p. ; 22 cm.ISBN: 9780273726975; 0273726978.Subject(s): Consumer behavior | Consumers -- Attitudes | Customer relationsDDC classification: 658.8'342| Item type | Current location | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
| Book | SKOLKOVO Library Shelves | HF5415.32 .S63 (Browse shelf) | 1 | Available | 2000000694 |
Total holds: 0
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| HF5415.32 .K45 2006 Закат маркетинга : | HF5415.32 .L689 Exotic preferences : | HF5415.32 .S18 The consuming instinct : | HF5415.32 .S63 The truth about what customers really want / | HF5415.32 .T95 Niche envy : | HF5415.32 .W35 I'm with the brand : | HF5415.33.C6 Billions : |
Originally published: Harlow: Financial Times Prentice Hall, 2008.
Includes bibliographical references.
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