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All customers are irrational : understanding what they think, what they feel, and what keeps them coming back / William J. Cusick.
by Cusick, William J. Publisher: New York : American Management Association, c2009Availability: Items available for loan: SKOLKOVO Library [Call number: HF5415.32 .C87] (1).
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Gen buY : how tweens, teens, and twenty-somethings are revolutionizing retail / Kit Yarrow, Jayne O'Donnell.
by Yarrow, Kit, 1958- | O'Donnell, Jayne. Edition: 1st ed.Publisher: San Francisco : Jossey-Bass, c2009Availability: Items available for loan: SKOLKOVO Library [Call number: HF5415.332.Y66 Y37] (1).
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The Indian consumer : one billion myths, one billion realities / Alam Srinivas.
by Srinivas, Alam. Publisher: Singapore : John Wiley & Sons (Asia), 2008Availability: Items available for loan: SKOLKOVO Library [Call number: HB801 .S75] (1).
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4.
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Marketing through turbulent times / Jenny Darroch.
by Darroch, Jenny. Publisher: Basingstoke, Hampshire, UK ; New York : Palgrave Macmillan, 2010Availability: Items available for loan: SKOLKOVO Library [Call number: HD38.5 .D36] (1).
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The truth about what customers really want / Michael R. Solomon.
by Solomon, Michael R. Publisher: Harlow : Pearson Prentice Hall, 2009Availability: Items available for loan: SKOLKOVO Library [Call number: HF5415.32 .S63] (1).
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A year without "made in China" : one family's true life adventure in the global economy / Sara Bongiorni.
by Bongiorni, Sara, 1964-. Publisher: Hoboken, N.J. : John Wiley & Sons, c2007Online access: Table of contents only | Publisher description | Contributor biographical information Availability: Items available for loan: SKOLKOVO Library [Call number: HF1604.Z4 U643] (1).
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Passion brands : why some brands are just gotta have, drive all night for and tell all your friends about / Kate Newlin.
by Newlin, Kate. Publisher: Amherst, N.Y. : Prometheus Books, c2009Online access: Table of contents only Availability: Items available for loan: SKOLKOVO Library [Call number: HD69.B7 N42] (1).
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The call of the mall / Paco Underhill.
by Underhill, Paco. Edition: 1st Simon & Schuster pbk. ed.Publisher: New York : Simon & Schuster Paperbacks, 2005Availability: Items available for loan: SKOLKOVO Library [Call number: HF5430.3 .U53 2005] (2).
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The $10 trillion prize : captivating the newly affluent in China and India / Michael Silverstein ... [et al.].
by Silverstein, Michael J. Publisher: Boston : Harvard Business Review Press, 2012Other title: Ten trillion dollar prize.Availability: Items available for loan: SKOLKOVO Library [Call number: HC430.C6 .A13 2012] (1).
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Superconsumers : a simple, speedy, and sustainable path to superior growth / Eddie Yoon.
by Yoon, Eddie [author.]. Availability: Items available for loan: SKOLKOVO Library [Call number: HF5415.127 .Y66 2016] (1).
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