Solomon, Michael R.
The truth about what customers really want / Michael R. Solomon. - Harlow : Pearson Prentice Hall, 2009. - x, 207 p. ; 22 cm.
Originally published: Harlow: Financial Times Prentice Hall, 2008.
Includes bibliographical references.
9780273726975 0273726978
Consumer behavior.
Consumers--Attitudes.
Customer relations.
HF5415.32 / .S63 2009
658.8'342
The truth about what customers really want / Michael R. Solomon. - Harlow : Pearson Prentice Hall, 2009. - x, 207 p. ; 22 cm.
Originally published: Harlow: Financial Times Prentice Hall, 2008.
Includes bibliographical references.
9780273726975 0273726978
Consumer behavior.
Consumers--Attitudes.
Customer relations.
HF5415.32 / .S63 2009
658.8'342
