000 -LEADER |
fixed length control field |
00924cam a2200241 a 4500 |
001 - CONTROL NUMBER |
control field |
0273726978 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
090429r20092008enk f 000 0 eng|d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
ISBN |
9780273726975 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
ISBN |
0273726978 |
050 04 - CLASS MARK |
Class Mark |
HF5415.32 |
100 1# - MAIN ENTRY--PERSONAL NAME |
Personal author |
Solomon, Michael R. |
245 14 - TITLE STATEMENT |
Title |
The truth about what customers really want / |
260 ## - PUBLICATION INFORMATION |
Place of publication |
Harlow : |
Publisher |
Pearson Prentice Hall, |
Date |
2009. |
300 ## - PHYSICAL DESCRIPTION |
Physical description |
x, 207 p. ; |
500 ## - GENERAL NOTE |
General note |
Originally published: Harlow: Financial Times Prentice Hall, 2008. |
650 #0 - SUBJECT HEADINGS |
Subject term |
Consumer behavior. |
650 #0 - SUBJECT HEADINGS |
Subject term |
Consumers |
650 #0 - SUBJECT HEADINGS |
Subject term |
Customer relations. |
504 ## - BIBLIOGRAPHY, ETC. NOTE |
Bibliography, etc |
Includes bibliographical references. |