Understanding digital marketing : marketing strategies for engaging the digital generation / Damian Ryan & Calvin Jones.
By: Ryan, Damian.
Contributor(s): Jones, Calvin.
Publisher: London ; Philadelphia : Kogan Page, 2009Description: xii, 276 p. : ill. ; 25 cm.ISBN: 9780749453893; 0749453893.Subject(s): Internet marketing | Social media | Strategic planning | Marketing -- ManagementDDC classification: 658.8/72 Online resources: Table of contents only | Contributor biographical information | Publisher description| Item type | Current location | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
| Book | SKOLKOVO Library Shelves | HF5415.1265 .R93 (Browse shelf) | 1 | Available | 2000001150 |
Total holds: 0
Includes bibliographical references (p. [269]-271) and index.
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