Ryan, Damian.
Understanding digital marketing : marketing strategies for engaging the digital generation / Damian Ryan & Calvin Jones. - London ; Philadelphia : Kogan Page, 2009. - xii, 276 p. : ill. ; 25 cm.
Includes bibliographical references (p. [269]-271) and index.
9780749453893 0749453893
2008034688
Internet marketing.
Social media.
Strategic planning.
Marketing--Management.
HF5415.1265 / .R93 2009
658.8/72
Understanding digital marketing : marketing strategies for engaging the digital generation / Damian Ryan & Calvin Jones. - London ; Philadelphia : Kogan Page, 2009. - xii, 276 p. : ill. ; 25 cm.
Includes bibliographical references (p. [269]-271) and index.
9780749453893 0749453893
2008034688
Internet marketing.
Social media.
Strategic planning.
Marketing--Management.
HF5415.1265 / .R93 2009
658.8/72
