| 000 -LEADER |
|---|
| fixed length control field |
01426cam a2200325 a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
2008034688 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
DLC |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
080807s2009 enka b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
2008034688 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| ISBN |
9780749453893 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| ISBN |
0749453893 |
| 050 04 - CLASS MARK |
|---|
| Class Mark |
HF5415.1265 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal author |
Ryan, Damian. |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Understanding digital marketing : |
| Subtitle |
marketing strategies for engaging the digital generation / |
| 260 ## - PUBLICATION INFORMATION |
|---|
| Place of publication |
London ; |
| -- |
Philadelphia : |
| Publisher |
Kogan Page, |
| Date |
2009. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Physical description |
xii, 276 p. : |
| 650 #0 - SUBJECT HEADINGS |
|---|
| Subject term |
Internet marketing. |
| 650 #0 - SUBJECT HEADINGS |
|---|
| Subject term |
Social media. |
| 650 #0 - SUBJECT HEADINGS |
|---|
| Subject term |
Strategic planning. |
| 650 #0 - SUBJECT HEADINGS |
|---|
| Subject term |
Marketing |
| 700 1# - ADDED PERSONAL NAME |
|---|
| Added personal author |
Jones, Calvin. |
| 856 41 - ONLINE RESOURCE |
|---|
| Uniform Resource Identifier |
http://www.loc.gov/catdir/enhancements/fy0906/2008034688-t.html |
| 856 42 - ONLINE RESOURCE |
|---|
| Uniform Resource Identifier |
http://www.loc.gov/catdir/enhancements/fy0906/2008034688-b.html |
| 856 42 - ONLINE RESOURCE |
|---|
| Uniform Resource Identifier |
http://www.loc.gov/catdir/enhancements/fy0906/2008034688-d.html |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references (p. [269]-271) and index. |
