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Qualitative research :
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Qualitative research : good decision making through understanding people, cultures and markets /
Sheila Keegan.
By:
Keegan, Sheila
.
Series:
Market research in practice series
:
Publisher:
London ; Philadelphia :
Kogan Page,
c2009
Description:
xii, 260 p. : ill. ; 24 cm
.
ISBN:
9780749454647;
0749454644.
Subject(s):
Marketing research
|
Qualitative research
DDC classification:
658.83
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SKOLKOVO Library
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HF5415.2 .K36 (
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)
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Includes bibliographical references (p. [252]-256) and index.
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