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Qualitative research : good decision making through understanding people, cultures and markets / Sheila Keegan.

By: Keegan, Sheila.
Series: Market research in practice series: Publisher: London ; Philadelphia : Kogan Page, c2009Description: xii, 260 p. : ill. ; 24 cm.ISBN: 9780749454647; 0749454644.Subject(s): Marketing research | Qualitative researchDDC classification: 658.83
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