000 -LEADER |
fixed length control field |
01056pam a2200277 a 4500 |
001 - CONTROL NUMBER |
control field |
2009019016 |
003 - CONTROL NUMBER IDENTIFIER |
control field |
DLC |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
090512s2009 enka b 001 0 eng |
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
LC control number |
2009019016 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
ISBN |
9780749454647 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
ISBN |
0749454644 |
050 04 - CLASS MARK |
Class Mark |
HF5415.2 |
100 1# - MAIN ENTRY--PERSONAL NAME |
Personal author |
Keegan, Sheila. |
245 10 - TITLE STATEMENT |
Title |
Qualitative research : |
Subtitle |
good decision making through understanding people, cultures and markets / |
260 ## - PUBLICATION INFORMATION |
Place of publication |
London ; |
-- |
Philadelphia : |
Publisher |
Kogan Page, |
Date |
c2009. |
300 ## - PHYSICAL DESCRIPTION |
Physical description |
xii, 260 p. : |
650 #0 - SUBJECT HEADINGS |
Subject term |
Marketing research. |
650 #0 - SUBJECT HEADINGS |
Subject term |
Qualitative research. |
504 ## - BIBLIOGRAPHY, ETC. NOTE |
Bibliography, etc |
Includes bibliographical references (p. [252]-256) and index. |
830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE |
Uniform title |
Market research in practice series. |