Keegan, Sheila.
Qualitative research : good decision making through understanding people, cultures and markets / Sheila Keegan. - London ; Philadelphia : Kogan Page, c2009. - xii, 260 p. : ill. ; 24 cm. - Market research in practice series . - Market research in practice series. .
Includes bibliographical references (p. [252]-256) and index.
9780749454647 0749454644
2009019016
Marketing research.
Qualitative research.
HF5415.2 / .K36 2009
658.83
Qualitative research : good decision making through understanding people, cultures and markets / Sheila Keegan. - London ; Philadelphia : Kogan Page, c2009. - xii, 260 p. : ill. ; 24 cm. - Market research in practice series . - Market research in practice series. .
Includes bibliographical references (p. [252]-256) and index.
9780749454647 0749454644
2009019016
Marketing research.
Qualitative research.
HF5415.2 / .K36 2009
658.83
