SKOLKOVO School of Management

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1. Conducting market research for international business / S. Tamer Cavusgil ... [et al.].

by Cavusgil, S. Tamer.

Edition: 1st ed.Publisher: New York : Business Expert Press, 2009Availability: Items available for loan: SKOLKOVO Library [Call number: HF5415.2 .C57] (1).
2. Critical marketing : contemporary issues in marketing / edited by Mark Tadajewski and Douglas Brownlie.

by Tadajewski, Mark | Brownlie, Douglas T.

Publisher: Chichester ; Hoboken, NJ : John Wiley & Sons, c2008Other title: Critical marketing : issues in contemporary marketing.Availability: Items available for loan: SKOLKOVO Library [Call number: HF5415 .C72] (1).
3. Exploring marketing research.

by Zikmund, William G | Babin, Barry J.

Edition: 9th ed. / William G. Zikmund, Barry J. Babin.Publisher: Mason, Ohio : London : Thomson South-Western ; Thomson Learning [distributor], 2006Availability: Items available for loan: SKOLKOVO Library [Call number: HF5415.2 .Z54] (1).
4. The handbook of marketing research : uses, misuses, and future advances / edited by Rajiv Grover, Marco Vriens.

by Grover, Rajiv, 1953- | Vriens, Marco.

Publisher: Thousand Oaks : Sage Publications, c2006Online access: Table of contents only | Publisher description | Contributor biographical information Availability: Items available for loan: SKOLKOVO Library [Call number: HF5415.2 .H286] (1).
5. Listening to the voice of the market : how to increase market share and satisfy current customers / R. Eric Reidenbach.

by Reidenbach, R. Eric.

Publisher: Boca Raton : CRC Press, c2010Availability: Items available for loan: SKOLKOVO Library [Call number: HF5415.2 .R345] (1).
6. Key marketing metrics : the 50+ metrics every manager needs to know / Paul W. Farris ... [et al.].

by Farris, Paul.

Publisher: Harlow, England ; New York : Prentice Hall Financial Times, c2009Availability: Items available for loan: SKOLKOVO Library [Call number: HF5415.2 .M35543] (1).
7. Marketing research : in a digital information environment / Joseph F. Hair, Jr., Robert P. Bush, David J. Ortinau.

by Hair, Joseph F | Bush, Robert P | Ortinau, David J.

Edition: 4th ed., International student ed.Publisher: Boston, [Mass.] ; London : McGraw-Hill Irwin, c2009Availability: Items available for loan: SKOLKOVO Library [Call number: HF5415.2 .H258] (1).
8. Marketing research.

by McDaniel, Carl D | Gates, Roger H, 1942-.

Edition: 8th ed., International student version / Carl McDaniel, Jr., Roger Gates.Publisher: Hoboken, N.J. : John Wiley, c2010Other title: Marketing research with SPSS.Availability: Items available for loan: SKOLKOVO Library [Call number: HF5415.2 .M382] (1).
9. Marketing research : an integrated approach / Alan Wilson.

by Wilson, Alan M.

Edition: 2nd ed.Publisher: Harlow, England ; New York : Prentice Hall/Financial Times, 2006Availability: Items available for loan: SKOLKOVO Library [Call number: HF5415.2 .W558] (1).
10. Marketing research : an international approach / Marcus J. Schmidt, Svend Hollensen.

by Schmidt, Marcus J | Hollensen, Svend.

Publisher: Harlow : Financial Times Prentice Hall, 2006Availability: Items available for loan: SKOLKOVO Library [Call number: HF5415.2 .S36] (1).
11. Marketing research : tools & techniques / Nigel Bradley.

by Bradley, Nigel, 1958-.

Edition: 2nd ed.Publisher: Oxford ; New York : Oxford University Press, 2010Availability: Items available for loan: SKOLKOVO Library [Call number: HF5415.2 .B655] (1).
12. Market research best practice : 30 visions for the future : a compilation of discussion papers, case studies and methodologies from ESOMAR / edited by Peter Mouncey, Frank Wimmer.

by Mouncey, Peter | Wimmer, Frank | ESOMAR.

Publisher: Chichester, England ; Hoboken, NJ : Wiley, c2007Online access: Table of contents only Availability: Items available for loan: SKOLKOVO Library [Call number: HF5415.2 .M3538] (1).
13. Measuring marketing : 103 key metrics every marketer needs / John Davis.

by Davis, John, 1960 Feb. 17-.

Publisher: Singapore ; Hoboken, NJ : John Wiley & Sons (Asia), c2007Online access: Publisher description | Table of contents only | Contributor biographical information Availability: Items available for loan: SKOLKOVO Library [Call number: HF5415 .D366] (1).
14. MORE guerrilla marketing research : asking the right people, the right questions, the right way and effectively using the answers to make more money / Robert J. Kaden, Gerald Linda and Jay Conrad Levinson.

by Kaden, Robert J | Linda, Gerald | Levinson, Jay Conrad.

Publisher: London ; Philadelphia : Kogan Page Limited, 2009Online access: Contributor biographical information | Publisher description | Table of contents only Availability: Items available for loan: SKOLKOVO Library [Call number: HF5415.2 .K245] (1).
15. Cram101 textbook outlines to accompany Marketing research, Aaker, Kumar & Day, 9th edition.

by Aaker, David A. Marketing research | Academic Internet Publishers (AIPI).

Publisher: [S.l. : Academic Internet Publishers (AIPI)], c2010Other title: Outlines & highlights for Marketing research by Aaker IS | Marketing research by Aaker IS.Availability: Items available for loan: SKOLKOVO Library [Call number: HF5415.2 .C73] (1).
16. The practice of market research : an introduction / Yvonne McGivern.

by McGivern, Yvonne.

Edition: 3rd ed.Publisher: Harlow, England ; New York : Prentice Hall/Financial Times, 2009Availability: Items available for loan: SKOLKOVO Library [Call number: HF5415.2 .M3827] (1).
17. Qualitative research : good decision making through understanding people, cultures and markets / Sheila Keegan.

by Keegan, Sheila.

Publisher: London ; Philadelphia : Kogan Page, c2009Availability: Items available for loan: SKOLKOVO Library [Call number: HF5415.2 .K36] (1).
18. Statistics for marketing and consumer research / Mario Mazzocchi.

by Mazzocchi, Mario.

Publisher: Los Angeles : Sage, 2008Availability: Items available for loan: SKOLKOVO Library [Call number: HF5415.2 .M3817] (1).
19. We are smarter than me : how to unleash the power of crowds in your business / Barry Libert &, Jon Spector ; and thousands of contributors.

by Libert, Barry | Spector, Jon, 1956-.

Publisher: Upper Saddle River, N.J. : Wharton School Pub., c2008Online access: Table of contents only Availability: Items available for loan: SKOLKOVO Library [Call number: HD69.S8 L53] (1).
20. Why we buy : the science of shopping / Paco Underhill.

by Underhill, Paco.

Edition: Updated and rev. ed.Publisher: New York : Simon & Schuster, 2009Availability: Items available for loan: SKOLKOVO Library [Call number: HF5415.2 .U53] (1).