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81.
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Конкурентные преимущества в денежном выражении / Джеффри Дж. Фокс, Ричард К. Грегори.
by Джеффри Дж. Фокс, 1945- | Ричард К. Грегори, 1965-. Publisher: Москва : Альпина Бизнес Букс, 2005Online access: Publisher description | Table of contents only | Contributor biographical information Availability: Items available for loan: SKOLKOVO Library [Call number: HF5415.15 .F69] (1).
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82.
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Маркетинговая революция : Радиклаьно новый подход к преобразованию бизнеса, торговой марки и получению практических результатов / Поль Р. Гембл.
by International Business Machines Corporation | Chartered Institute of Marketing. Publisher: Москва ; Баланс Бизнес Букс, 2007Online access: Publisher description | Contributor biographical information Availability: Items available for loan: SKOLKOVO Library [Call number: HF5415.13 .M3584] (1).
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83.
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Маркетинг гений / Питер Фиск.
by Фиск, Питер. Publisher: Санкт-Петербург ; BestBusinessBooks 2007Online access: Table of contents only | Publisher description Availability: Items available for loan: SKOLKOVO Library [Call number: HF5415.13 .F585 2006] (1).
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84.
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Управление каналами дистрибуции / Кеннет Ролницки.
by Ролницки, Кеннет. Publisher: Москва : Добрая книга, c2006Availability: Items available for loan: SKOLKOVO Library [Call number: HF5415.129 .R65 1998] (1).
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85.
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Брэнди и брэндинг / под редакцией Риты Клифтон и Джона Симмонза ... [et al.].
by Clifton, Rita | Simmons, John, 1948- | Ahmad, Sameena. Publisher: Москва : Олимп-бизнес, 2008Online access: Table of contents | Publisher description Availability: Items available for loan: SKOLKOVO Library [Call number: HD69.B7 B733 2004] (1).
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86.
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Brand turnaround : how brands gone bad returned to glory and the seven game changers that made the difference / Karen Post.
by Post, Karen. Publisher: New York : McGraw-Hill, c2012Availability: Items available for loan: SKOLKOVO Library [Call number: HD69.B7 P647 2012] (1).
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87.
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One simple idea : turn your dreams into a licensing goldmine while letting others do the work / Stephen Key.
by Key, Stephen. Publisher: New York : McGraw-Hill, c2011Other title: 1 simple idea.Availability: Items available for loan: SKOLKOVO Library [Call number: T339 .K49 2011] (1).
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88.
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The social media MBA : your competitive edge in social media strategy development & delivery / Christer Holloman ; co-authors, Eb Adeyeri ... [et al.].
by Holloman, Christer | Adeyeri, Eb. Publisher: Chichester, West Sussex, U.K. ; Hoboken, N.J. : Wiley, 2012Other title: MBA.Online access: Cover image | Publisher description | Table of contents only | Contributor biographical information Availability: Items available for loan: SKOLKOVO Library [Call number: HD30.2 .H645 2012] (1).
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89.
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Edge strategy : a new mindset for profitable growth /
by Lewis, Alan | McKone, Dan. Availability: Items available for loan: SKOLKOVO Library [Call number: HD30.28.L4936] (1).
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90.
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Tilt : shifting your strategy from products to customers / Niraj Dawar.
by Dawar, N. (Niraj). Availability: Items available for loan: SKOLKOVO Library [Call number: HF5415.5 .D385 2013] (1).
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91.
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The analytical marketer : how to transform your marketing organization / Adele Sweetwood.
by Sweetwood, Adele [author.]. Availability: Items available for loan: SKOLKOVO Library [Call number: HF5415.13 .S996 2016] (1).
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92.
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Small data : the tiny clues that uncover huge trends / Martin Lindstrom ; foreword by Chip Heath.
by Lindstr�om, Martin, 1970- [author.]. Publisher: London : John Murray Learning, 2017Availability: Items available for loan: SKOLKOVO Library [Call number: HF5415.32 .L5576] (1).
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93.
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Strategic marketing management / Alexander Chernev.
by Chernev, Alexander [author.]. Edition: Eighth edition / foreword by Philip Kotler.Publisher: USA : Cerebellum Press, 2014Availability: Items available for loan: SKOLKOVO Library [Call number: HF5415.13 .C4] (1).
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94.
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Six rules for brand revitalization : learn the most common branding mistakes and how to avoid them / Larry Light, Joan Kiddon.
by Light, Larry [author.] | Kiddon, Joan, 1949- [author.]. Edition: Second edition.Publisher: Old Tappan, New Jersey : Pearson Education, [2016]Other title: Learn the most common branding mistakes and how to avoid them.Availability: Items available for loan: SKOLKOVO Library [Call number: HF5415.1255 .L54] (1).
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95.
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Chaos monkeys : obscene fortune and random failure in Silicon Valley / Antonio Garc�ia Mart�inez.
by Garc�ia Mart�inez, Antonio [author.]. Edition: First edition.Publisher: New York : Harper, an imprint of HarperCollinsPublishers, [2016]Copyright date: �2016Availability: Items available for loan: SKOLKOVO Library [Call number: HM742 .G37] (1).
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