Six rules for brand revitalization : learn the most common branding mistakes and how to avoid them / Larry Light, Joan Kiddon.
By: Light, Larry [author.].
Contributor(s): Kiddon, Joan [author.].
Publisher: Old Tappan, New Jersey : Pearson Education, [2016]Edition: Second edition.Description: xiv, 242 pages ; 24 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9780134507835; 0134507835.Other title: Learn the most common branding mistakes and how to avoid them.Subject(s): Branding (Marketing) -- Management | Brand name products -- Management | Product life cycleAdditional physical formats: Electronic version:: Six rules for brand revitalization.DDC classification: 658.827| Item type | Current location | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
| Book | SKOLKOVO Library Shelves | HF5415.1255 .L54 (Browse shelf) | 1 | Available | 2000007022 |
Total holds: 0
Includes bibliographical references and index.
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