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Six rules for brand revitalization : learn the most common branding mistakes and how to avoid them / Larry Light, Joan Kiddon.

By: Light, Larry [author.].
Contributor(s): Kiddon, Joan, 1949- [author.].
Publisher: Old Tappan, New Jersey : Pearson Education, [2016]Edition: Second edition.Description: xiv, 242 pages ; 24 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9780134507835; 0134507835.Other title: Learn the most common branding mistakes and how to avoid them.Subject(s): Branding (Marketing) -- Management | Brand name products -- Management | Product life cycleAdditional physical formats: Electronic version:: Six rules for brand revitalization.DDC classification: 658.827
List(s) this item appears in: Books 2014 - 2017
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Item type Current location Call number Copy number Status Date due Barcode Item holds
Book SKOLKOVO Library
HF5415.1255 .L54 (Browse shelf) 1 Available 2000007022
Total holds: 0

Includes bibliographical references and index.

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