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SKOLKOVO School of Management

Six rules for brand revitalization : (Record no. 3625)

000 -LEADER
fixed length control field 01393nam a2200361 i 4500
001 - CONTROL NUMBER
control field 2015959178
003 - CONTROL NUMBER IDENTIFIER
control field DLC
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20170818104956.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 151203s2016 nju b 001 0 eng d
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2015959178
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780134507835
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0134507835
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)ocn946004651
040 ## - CATALOGING SOURCE
Original cataloging agency YDXCP
Language of cataloging eng
Transcribing agency YDXCP
Description conventions rda
Modifying agency OCLCO
-- BTCTA
-- BDX
-- DLC
042 ## - AUTHENTICATION CODE
Authentication code lccopycat
050 04 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.1255
Item number .L54 2016
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.827
Edition number 23
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Light, Larry,
Relator term author.
245 10 - TITLE STATEMENT
Title Six rules for brand revitalization :
Remainder of title learn the most common branding mistakes and how to avoid them /
Statement of responsibility, etc Larry Light, Joan Kiddon.
246 30 - VARYING FORM OF TITLE
Title proper/short title Learn the most common branding mistakes and how to avoid them
250 ## - EDITION STATEMENT
Edition statement Second edition.
264 #1 -
-- Old Tappan, New Jersey :
-- Pearson Education,
-- [2016]
300 ## - PHYSICAL DESCRIPTION
Extent xiv, 242 pages ;
Dimensions 24 cm
336 ## -
-- text
-- txt
-- rdacontent
337 ## -
-- unmediated
-- n
-- rdamedia
338 ## -
-- volume
-- nc
-- rdacarrier
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Branding (Marketing)
General subdivision Management.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Brand name products
General subdivision Management.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Product life cycle.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Kiddon, Joan,
Dates associated with a name 1949-
Relator term author.
776 08 - ADDITIONAL PHYSICAL FORM ENTRY
Display text Electronic version:
Main entry heading Light, Larry.
Title Six rules for brand revitalization.
Edition Second edition.
Place, publisher, and date of publication Old Tappan, New Jersey : Pearson Education, [2016]
Record control number (OCoLC)939394671
Holdings
Withdrawn status Lost status Damaged status Not for loan Permanent Location Current Location Shelving location Date acquired Source of acquisition Full call number Barcode Date last seen Copy number Cost, replacement price Price effective from Koha item type
        SKOLKOVO Library SKOLKOVO Library Shelves 2017-08-18 Coutts HF5415.1255 .L54 2000007022 2017-08-18 1 31.30 2017-08-18 Book