000 -LEADER |
fixed length control field |
01393nam a2200361 i 4500 |
001 - CONTROL NUMBER |
control field |
2015959178 |
003 - CONTROL NUMBER IDENTIFIER |
control field |
DLC |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20170818104956.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
151203s2016 nju b 001 0 eng d |
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
LC control number |
2015959178 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9780134507835 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
0134507835 |
035 ## - SYSTEM CONTROL NUMBER |
System control number |
(OCoLC)ocn946004651 |
040 ## - CATALOGING SOURCE |
Original cataloging agency |
YDXCP |
Language of cataloging |
eng |
Transcribing agency |
YDXCP |
Description conventions |
rda |
Modifying agency |
OCLCO |
-- |
BTCTA |
-- |
BDX |
-- |
DLC |
042 ## - AUTHENTICATION CODE |
Authentication code |
lccopycat |
050 04 - LIBRARY OF CONGRESS CALL NUMBER |
Classification number |
HF5415.1255 |
Item number |
.L54 2016 |
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
658.827 |
Edition number |
23 |
100 1# - MAIN ENTRY--PERSONAL NAME |
Personal name |
Light, Larry, |
Relator term |
author. |
245 10 - TITLE STATEMENT |
Title |
Six rules for brand revitalization : |
Remainder of title |
learn the most common branding mistakes and how to avoid them / |
Statement of responsibility, etc |
Larry Light, Joan Kiddon. |
246 30 - VARYING FORM OF TITLE |
Title proper/short title |
Learn the most common branding mistakes and how to avoid them |
250 ## - EDITION STATEMENT |
Edition statement |
Second edition. |
264 #1 - |
-- |
Old Tappan, New Jersey : |
-- |
Pearson Education, |
-- |
[2016] |
300 ## - PHYSICAL DESCRIPTION |
Extent |
xiv, 242 pages ; |
Dimensions |
24 cm |
336 ## - |
-- |
text |
-- |
txt |
-- |
rdacontent |
337 ## - |
-- |
unmediated |
-- |
n |
-- |
rdamedia |
338 ## - |
-- |
volume |
-- |
nc |
-- |
rdacarrier |
504 ## - BIBLIOGRAPHY, ETC. NOTE |
Bibliography, etc |
Includes bibliographical references and index. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Branding (Marketing) |
General subdivision |
Management. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Brand name products |
General subdivision |
Management. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Product life cycle. |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
Kiddon, Joan, |
Dates associated with a name |
1949- |
Relator term |
author. |
776 08 - ADDITIONAL PHYSICAL FORM ENTRY |
Display text |
Electronic version: |
Main entry heading |
Light, Larry. |
Title |
Six rules for brand revitalization. |
Edition |
Second edition. |
Place, publisher, and date of publication |
Old Tappan, New Jersey : Pearson Education, [2016] |
Record control number |
(OCoLC)939394671 |