Light, Larry,
Six rules for brand revitalization : learn the most common branding mistakes and how to avoid them / Learn the most common branding mistakes and how to avoid them Larry Light, Joan Kiddon. - Second edition. - xiv, 242 pages ; 24 cm
Includes bibliographical references and index.
9780134507835 0134507835
2015959178
Branding (Marketing)--Management.
Brand name products--Management.
Product life cycle.
HF5415.1255 / .L54 2016
658.827
Six rules for brand revitalization : learn the most common branding mistakes and how to avoid them / Learn the most common branding mistakes and how to avoid them Larry Light, Joan Kiddon. - Second edition. - xiv, 242 pages ; 24 cm
Includes bibliographical references and index.
9780134507835 0134507835
2015959178
Branding (Marketing)--Management.
Brand name products--Management.
Product life cycle.
HF5415.1255 / .L54 2016
658.827
