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Strategic marketing management / Alexander Chernev.

By: Chernev, Alexander [author.].
Publisher: USA : Cerebellum Press, 2014Edition: Eighth edition / foreword by Philip Kotler.Description: viii, 274 pages : illustrations (black and white) ; 24 cm.Content type: text | still image Media type: unmediated Carrier type: volumeISBN: 9781936572199; 1936572192.Subject(s): Marketing | Marketing -- Management | Strategic planning | Business and ManagementDDC classification: 658.8'02
List(s) this item appears in: Books 2014 - 2017
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Item type Current location Call number Copy number Status Date due Barcode Item holds
Book SKOLKOVO Library
HF5415.13 .C4 (Browse shelf) 1 Available 2000007107
Total holds: 0

Previous edition: 2012.

Includes bibliographical references and index.


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