Strategic marketing management / Alexander Chernev.
By: Chernev, Alexander [author.].
Publisher: USA : Cerebellum Press, 2014Edition: Eighth edition / foreword by Philip Kotler.Description: viii, 274 pages : illustrations (black and white) ; 24 cm.Content type: text | still image Media type: unmediated Carrier type: volumeISBN: 9781936572199; 1936572192.Subject(s): Marketing | Marketing -- Management | Strategic planning | Business and ManagementDDC classification: 658.8'02| Item type | Current location | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
| Book | SKOLKOVO Library Shelves | HF5415.13 .C4 (Browse shelf) | 1 | Available | 2000007107 |
Total holds: 0
Previous edition: 2012.
Includes bibliographical references and index.
Specialized.
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