000 -LEADER |
fixed length control field |
01070nam a2200337 i 4500 |
001 - CONTROL NUMBER |
control field |
9781936572199 |
003 - CONTROL NUMBER IDENTIFIER |
control field |
StDuBDS |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
160815s2014 xxua f b 001|0|eng|d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9781936572199 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
1936572192 |
040 ## - CATALOGING SOURCE |
Original cataloging agency |
StDuBDS |
Language of cataloging |
eng |
Transcribing agency |
StDuBDS |
Description conventions |
rda |
050 04 - LIBRARY OF CONGRESS CALL NUMBER |
Classification number |
HF5415.13 |
Item number |
.C4 2014 |
072 #7 - SUBJECT CATEGORY CODE |
Subject category code |
BUS |
Source |
ukslc |
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
658.8'02 |
Edition number |
23 |
100 1# - MAIN ENTRY--PERSONAL NAME |
Personal name |
Chernev, Alexander, |
Relator term |
author. |
245 10 - TITLE STATEMENT |
Title |
Strategic marketing management / |
Statement of responsibility, etc |
Alexander Chernev. |
250 ## - EDITION STATEMENT |
Edition statement |
Eighth edition / |
Remainder of edition statement |
foreword by Philip Kotler. |
264 #1 - |
-- |
USA : |
-- |
Cerebellum Press, |
-- |
2014. |
300 ## - PHYSICAL DESCRIPTION |
Extent |
viii, 274 pages : |
Other physical details |
illustrations (black and white) ; |
Dimensions |
24 cm |
336 ## - |
-- |
text |
-- |
rdacontent |
336 ## - |
-- |
still image |
-- |
rdacontent |
337 ## - |
-- |
unmediated |
-- |
rdamedia |
338 ## - |
-- |
volume |
-- |
rdacarrier |
500 ## - GENERAL NOTE |
General note |
Previous edition: 2012. |
504 ## - BIBLIOGRAPHY, ETC. NOTE |
Bibliography, etc |
Includes bibliographical references and index. |
521 ## - TARGET AUDIENCE NOTE |
Target audience note |
Specialized. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Marketing. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Marketing |
General subdivision |
Management. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Strategic planning. |
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Business and Management. |
Source of heading or term |
ukslc |