Chernev, Alexander,
Strategic marketing management / Alexander Chernev. - Eighth edition / foreword by Philip Kotler. - viii, 274 pages : illustrations (black and white) ; 24 cm
Previous edition: 2012.
Includes bibliographical references and index.
Specialized.
9781936572199 1936572192
Marketing.
Marketing--Management.
Strategic planning.
Business and Management.
HF5415.13 / .C4 2014
658.8'02
Strategic marketing management / Alexander Chernev. - Eighth edition / foreword by Philip Kotler. - viii, 274 pages : illustrations (black and white) ; 24 cm
Previous edition: 2012.
Includes bibliographical references and index.
Specialized.
9781936572199 1936572192
Marketing.
Marketing--Management.
Strategic planning.
Business and Management.
HF5415.13 / .C4 2014
658.8'02
