Authenticity : what consumers really want / James H. Gilmore, B. Joseph Pine II.
By: Gilmore, James H.
Contributor(s): Pine, B. Joseph.
Publisher: Boston, Mass. : Harvard Business School Press, c2007Description: xiii, 299 p. : ill. ; 25 cm.ISBN: 9781591391456; 1591391458.Subject(s): Product management | Consumer behavior | Consumers' preferencesDDC classification: 658.8/343 Online resources: Table of contents only| Item type | Current location | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
| Book | SKOLKOVO Library Shelves | HF5415.15 .G55 (Browse shelf) | 1 | Available | 2000000454 |
Browsing SKOLKOVO Library Shelves , Shelving location: Shelves Close shelf browser
| HF5415.15 .A89 Product and services management / | HF5415.15 .B375 Бренд работодателя : | HF5415.15 .F69 Конкурентные преимущества в денежном выражении / | HF5415.15 .G55 Authenticity : | HF5415.15 .L37 Бесценные : | HF5415.15 .L445 Brand rejuvenation : | HF5415.15 .M67 Eating the big fish : |
Includes bibliographical references (p. [253]-281) and index.
Authenticity : the new business imperative -- the appeal of real -- The demand for authenticity : why now? -- Drivers of the new consumer sensibility -- The supply of inauthenticity : what's going on? -- Reality, fakery, and three axioms of authenticity -- Rendering authenticity : what to do -- Five genres of authenticity -- Fake, fake, it's all fake : why offerings are unauthentic -- Lessons from philosophy -- The real/fake reality : how offerings become authentic -- Two time-honored standards of authenticity -- Deconstructing authenticity : how to assess your business -- Ten elements of authenticity -- From marketing to placemaking : being what you say you are -- The placemaking portfolio -- From strategy to decision making : being true to self -- Here-and-now space -- Finding authenticity : the right direction for you -- Real/fake polarities.
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