000 -LEADER |
fixed length control field |
02008cam a2200301 a 4500 |
001 - CONTROL NUMBER |
control field |
2007017287 |
003 - CONTROL NUMBER IDENTIFIER |
control field |
DLC |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
070426s2007 maua b 001 0 eng |
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
LC control number |
2007017287 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
ISBN |
9781591391456 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
ISBN |
1591391458 |
050 04 - CLASS MARK |
Class Mark |
HF5415.15 |
100 1# - MAIN ENTRY--PERSONAL NAME |
Personal author |
Gilmore, James H., |
245 10 - TITLE STATEMENT |
Title |
Authenticity : |
Subtitle |
what consumers really want / |
260 ## - PUBLICATION INFORMATION |
Place of publication |
Boston, Mass. : |
Publisher |
Harvard Business School Press, |
Date |
c2007. |
300 ## - PHYSICAL DESCRIPTION |
Physical description |
xiii, 299 p. : |
650 #0 - SUBJECT HEADINGS |
Subject term |
Product management. |
650 #0 - SUBJECT HEADINGS |
Subject term |
Consumer behavior. |
650 #0 - SUBJECT HEADINGS |
Subject term |
Consumers' preferences. |
700 1# - ADDED PERSONAL NAME |
Added personal author |
Pine, B. Joseph. |
856 41 - ONLINE RESOURCE |
Uniform Resource Identifier |
http://www.loc.gov/catdir/toc/ecip0716/2007017287.html |
504 ## - BIBLIOGRAPHY, ETC. NOTE |
Bibliography, etc |
Includes bibliographical references (p. [253]-281) and index. |