Gilmore, James H., 1959-
Authenticity : what consumers really want / James H. Gilmore, B. Joseph Pine II. - Boston, Mass. : Harvard Business School Press, c2007. - xiii, 299 p. : ill. ; 25 cm.
Includes bibliographical references (p. [253]-281) and index.
Authenticity : the new business imperative -- the appeal of real -- The demand for authenticity : why now? -- Drivers of the new consumer sensibility -- The supply of inauthenticity : what's going on? -- Reality, fakery, and three axioms of authenticity -- Rendering authenticity : what to do -- Five genres of authenticity -- Fake, fake, it's all fake : why offerings are unauthentic -- Lessons from philosophy -- The real/fake reality : how offerings become authentic -- Two time-honored standards of authenticity -- Deconstructing authenticity : how to assess your business -- Ten elements of authenticity -- From marketing to placemaking : being what you say you are -- The placemaking portfolio -- From strategy to decision making : being true to self -- Here-and-now space -- Finding authenticity : the right direction for you -- Real/fake polarities.
9781591391456 1591391458
2007017287
Product management.
Consumer behavior.
Consumers' preferences.
HF5415.15 / .G55 2007
658.8/343
Authenticity : what consumers really want / James H. Gilmore, B. Joseph Pine II. - Boston, Mass. : Harvard Business School Press, c2007. - xiii, 299 p. : ill. ; 25 cm.
Includes bibliographical references (p. [253]-281) and index.
Authenticity : the new business imperative -- the appeal of real -- The demand for authenticity : why now? -- Drivers of the new consumer sensibility -- The supply of inauthenticity : what's going on? -- Reality, fakery, and three axioms of authenticity -- Rendering authenticity : what to do -- Five genres of authenticity -- Fake, fake, it's all fake : why offerings are unauthentic -- Lessons from philosophy -- The real/fake reality : how offerings become authentic -- Two time-honored standards of authenticity -- Deconstructing authenticity : how to assess your business -- Ten elements of authenticity -- From marketing to placemaking : being what you say you are -- The placemaking portfolio -- From strategy to decision making : being true to self -- Here-and-now space -- Finding authenticity : the right direction for you -- Real/fake polarities.
9781591391456 1591391458
2007017287
Product management.
Consumer behavior.
Consumers' preferences.
HF5415.15 / .G55 2007
658.8/343
