In search of the obvious : the antidote for today's marketing mess / Jack Trout.
By: Trout, Jack.
Publisher: Hoboken, N.J. : John Wiley & Sons, Inc., c2008Description: xv, 208 p. ; 24 cm.ISBN: 9780470288597; 0470288590.Subject(s): Marketing | Advertising -- Brand name productsDDC classification: 658.8 Online resources: Publisher description | Table of contents only| Item type | Current location | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
| Book | SKOLKOVO Library Shelves | HF5415 .T729 (Browse shelf) | 1 | Available | 2000001447 |
Total holds: 0
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| HF5415 .S3696 2010 Sensory marketing : | HF5415 .S516 Reverse psychology marketing : | HF5415 S94 Wowability : | HF5415 .T729 In search of the obvious : | HF5416.5 .F87 Pricing for profit : | HF5416.5 .H647 Pricing with confidence : | HF5416.5 .I53 Indifference pricing : |
Includes bibliographical references (p. 195-197) and index.
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