Trout, Jack.
In search of the obvious : the antidote for today's marketing mess / Jack Trout. - Hoboken, N.J. : John Wiley & Sons, Inc., c2008. - xv, 208 p. ; 24 cm.
Includes bibliographical references (p. 195-197) and index.
9780470288597 0470288590
2008016815
Marketing.
Advertising--Brand name products.
HF5415 / .T729 2008
658.8
In search of the obvious : the antidote for today's marketing mess / Jack Trout. - Hoboken, N.J. : John Wiley & Sons, Inc., c2008. - xv, 208 p. ; 24 cm.
Includes bibliographical references (p. 195-197) and index.
9780470288597 0470288590
2008016815
Marketing.
Advertising--Brand name products.
HF5415 / .T729 2008
658.8
