SKOLKOVO Library

SKOLKOVO School of Management

In search of the obvious : (Record no. 918)

000 -LEADER
fixed length control field 01113pam a2200277 a 4500
001 - CONTROL NUMBER
control field 2008016815
003 - CONTROL NUMBER IDENTIFIER
control field DLC
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 080417s2008 nju b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2008016815
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 9780470288597
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 0470288590
050 04 - CLASS MARK
Class Mark HF5415
100 1# - MAIN ENTRY--PERSONAL NAME
Personal author Trout, Jack.
245 10 - TITLE STATEMENT
Title In search of the obvious :
Subtitle the antidote for today's marketing mess /
260 ## - PUBLICATION INFORMATION
Place of publication Hoboken, N.J. :
Publisher John Wiley & Sons, Inc.,
Date c2008.
300 ## - PHYSICAL DESCRIPTION
Physical description xv, 208 p. ;
650 #0 - SUBJECT HEADINGS
Subject term Marketing.
650 #0 - SUBJECT HEADINGS
Subject term Advertising
856 42 - ONLINE RESOURCE
Uniform Resource Identifier http://www.loc.gov/catdir/enhancements/fy0829/2008016815-d.html
856 41 - ONLINE RESOURCE
Uniform Resource Identifier http://www.loc.gov/catdir/enhancements/fy0829/2008016815-t.html
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references (p. 195-197) and index.
Holdings
Withdrawn status Lost status Damaged status Not for loan Permanent location Current location Shelving location Date acquired Source of acquisition Cost, normal purchase price Full call number Barcode Date last seen Copy number Cost, replacement price Price effective from Koha item type
        SKOLKOVO Library SKOLKOVO Library Shelves 2010-07-16 Coutts 18.06 HF5415 .T729 2000001447 2012-02-01 1 18.06 2010-07-16 Book