Your gut is still not smarter than your head : how disciplined, fact-based marketing can drive extraordinary growth and profits / Kevin Clancy, Peter Krieg.
By: Clancy, Kevin J.
Contributor(s): Krieg, Peter C.
Publisher: Hoboken, N.J. : Wiley, c2007Description: viii, 296 p. : ill. ; 24 cm.ISBN: 9780471979937; 0471979937.Subject(s): Marketing -- Decision making | Marketing -- Management | Product managementDDC classification: 658.8 Online resources: Table of contents only | Contributor biographical information | Publisher description| Item type | Current location | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
| Book | SKOLKOVO Library Shelves | HF5415.135 .C55 (Browse shelf) | 1 | Available | 2000001347 |
Total holds: 0
Includes bibliographical references (p. 277-283) and index.
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