Clancy, Kevin J., 1942-
Your gut is still not smarter than your head : how disciplined, fact-based marketing can drive extraordinary growth and profits / Kevin Clancy, Peter Krieg. - Hoboken, N.J. : Wiley, c2007. - viii, 296 p. : ill. ; 24 cm.
Includes bibliographical references (p. 277-283) and index.
9780471979937 0471979937
2007002401
Marketing--Decision making.
Marketing--Management.
Product management.
HF5415.135 / .C55 2007
658.8
Your gut is still not smarter than your head : how disciplined, fact-based marketing can drive extraordinary growth and profits / Kevin Clancy, Peter Krieg. - Hoboken, N.J. : Wiley, c2007. - viii, 296 p. : ill. ; 24 cm.
Includes bibliographical references (p. 277-283) and index.
9780471979937 0471979937
2007002401
Marketing--Decision making.
Marketing--Management.
Product management.
HF5415.135 / .C55 2007
658.8
