| 000 -LEADER |
|---|
| fixed length control field |
01407cam a2200313 a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
2007002401 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
DLC |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
070129s2007 njua b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
2007002401 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| ISBN |
9780471979937 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| ISBN |
0471979937 |
| 050 04 - CLASS MARK |
|---|
| Class Mark |
HF5415.135 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal author |
Clancy, Kevin J., |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Your gut is still not smarter than your head : |
| Subtitle |
how disciplined, fact-based marketing can drive extraordinary growth and profits / |
| 260 ## - PUBLICATION INFORMATION |
|---|
| Place of publication |
Hoboken, N.J. : |
| Publisher |
Wiley, |
| Date |
c2007. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Physical description |
viii, 296 p. : |
| 650 #0 - SUBJECT HEADINGS |
|---|
| Subject term |
Marketing |
| 650 #0 - SUBJECT HEADINGS |
|---|
| Subject term |
Marketing |
| 650 #0 - SUBJECT HEADINGS |
|---|
| Subject term |
Product management. |
| 700 1# - ADDED PERSONAL NAME |
|---|
| Added personal author |
Krieg, Peter C., |
| 856 41 - ONLINE RESOURCE |
|---|
| Uniform Resource Identifier |
http://www.loc.gov/catdir/toc/ecip079/2007002401.html |
| 856 42 - ONLINE RESOURCE |
|---|
| Uniform Resource Identifier |
http://www.loc.gov/catdir/enhancements/fy0741/2007002401-b.html |
| 856 42 - ONLINE RESOURCE |
|---|
| Uniform Resource Identifier |
http://www.loc.gov/catdir/enhancements/fy0741/2007002401-d.html |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references (p. 277-283) and index. |
