Wowability : how to achieve it & why it matters / Imran Syed.
By: Syed, Imran.
Publisher: Singapore ; Hoboken, NJ : John Wiley & Sons (Asia), 2008Description: xiii, 240 p. : ill. ; 23 cm.ISBN: 9780470822890; 0470822899.Other title: Wow [At head of title:].Subject(s): Brand name products -- Management | Branding (Marketing) | Customer relationsDDC classification: 658.8/27| Item type | Current location | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
| Book | SKOLKOVO Library Shelves | HF5415 S94 (Browse shelf) | 1 | Available | 2000001287 |
Total holds: 0
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| HF5415 .S275 Marketing management for nonprofit organizations / | HF5415 .S3696 2010 Sensory marketing : | HF5415 .S516 Reverse psychology marketing : | HF5415 S94 Wowability : | HF5415 .T729 In search of the obvious : | HF5416.5 .F87 Pricing for profit : | HF5416.5 .H647 Pricing with confidence : |
Includes bibliographical references (p. 219-234) and indexes.
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