Syed, Imran.
Wowability : how to achieve it & why it matters / At head of title: Wow Imran Syed. - Singapore ; Hoboken, NJ : John Wiley & Sons (Asia), 2008. - xiii, 240 p. : ill. ; 23 cm.
Includes bibliographical references (p. 219-234) and indexes.
9780470822890 0470822899
2009509012
Brand name products--Management.
Branding (Marketing)
Customer relations.
HF5415 / S94 2008
658.8/27
Wowability : how to achieve it & why it matters / At head of title: Wow Imran Syed. - Singapore ; Hoboken, NJ : John Wiley & Sons (Asia), 2008. - xiii, 240 p. : ill. ; 23 cm.
Includes bibliographical references (p. 219-234) and indexes.
9780470822890 0470822899
2009509012
Brand name products--Management.
Branding (Marketing)
Customer relations.
HF5415 / S94 2008
658.8/27
