000 -LEADER |
fixed length control field |
01063cam a2200289 a 4500 |
001 - CONTROL NUMBER |
control field |
2009509012 |
003 - CONTROL NUMBER IDENTIFIER |
control field |
DLC |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
090901s2008 si a b 001 0 eng d |
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
LC control number |
2009509012 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
ISBN |
9780470822890 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
ISBN |
0470822899 |
042 ## - AUTHENTICATION CODE |
Authentication code |
lccopycat |
050 04 - CLASS MARK |
Class Mark |
HF5415 |
100 1# - MAIN ENTRY--PERSONAL NAME |
Personal author |
Syed, Imran. |
245 10 - TITLE STATEMENT |
Title |
Wowability : |
Subtitle |
how to achieve it & why it matters / |
246 1# - VARIANT TITLE |
Display text |
At head of title: |
Title |
Wow |
260 ## - PUBLICATION INFORMATION |
Place of publication |
Singapore ; |
-- |
Hoboken, NJ : |
Publisher |
John Wiley & Sons (Asia), |
Date |
2008. |
300 ## - PHYSICAL DESCRIPTION |
Physical description |
xiii, 240 p. : |
650 #0 - SUBJECT HEADINGS |
Subject term |
Brand name products |
650 #0 - SUBJECT HEADINGS |
Subject term |
Branding (Marketing) |
650 #0 - SUBJECT HEADINGS |
Subject term |
Customer relations. |
504 ## - BIBLIOGRAPHY, ETC. NOTE |
Bibliography, etc |
Includes bibliographical references (p. 219-234) and indexes. |