SKOLKOVO School of Management

Wowability : (Record no. 1973)

000 -LEADER
fixed length control field 01063cam a2200289 a 4500
001 - CONTROL NUMBER
control field 2009509012
003 - CONTROL NUMBER IDENTIFIER
control field DLC
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 090901s2008 si a b 001 0 eng d
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2009509012
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 9780470822890
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 0470822899
042 ## - AUTHENTICATION CODE
Authentication code lccopycat
050 04 - CLASS MARK
Class Mark HF5415
100 1# - MAIN ENTRY--PERSONAL NAME
Personal author Syed, Imran.
245 10 - TITLE STATEMENT
Title Wowability :
Subtitle how to achieve it & why it matters /
246 1# - VARIANT TITLE
Display text At head of title:
Title Wow
260 ## - PUBLICATION INFORMATION
Place of publication Singapore ;
-- Hoboken, NJ :
Publisher John Wiley & Sons (Asia),
Date 2008.
300 ## - PHYSICAL DESCRIPTION
Physical description xiii, 240 p. :
650 #0 - SUBJECT HEADINGS
Subject term Brand name products
650 #0 - SUBJECT HEADINGS
Subject term Branding (Marketing)
650 #0 - SUBJECT HEADINGS
Subject term Customer relations.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references (p. 219-234) and indexes.
Holdings
Withdrawn status Lost status Damaged status Not for loan Permanent location Current location Shelving location Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Date last borrowed Copy number Cost, replacement price Price effective from Koha item type
        SKOLKOVO Library SKOLKOVO Library Shelves 2010-07-16 Coutts 13.96 1 HF5415 S94 2000001287 2013-11-27 2012-10-31 1 13.96 2010-07-16 Book