Up close & personal? : customer relationship marketing @ work / Paul R. Gamble ... [et al.].
Contributor(s): Gamble, Paul R | Chartered Institute of Marketing.
Publisher: London : Kogan Page, 2006Edition: 3rd ed.Description: xii, 428 p. : ill. ; 24 cm.ISBN: 9780749446918; 0749446919.Subject(s): Relationship marketing | Customer relationsDDC classification: 658.8'12| Item type | Current location | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
| Book | SKOLKOVO Library Shelves | HF5415.55 .G36 (Browse shelf) | 1 | Available | 2000000951 |
Total holds: 0
Previous ed.: 2003.
At foot of title: The Chartered Institute of Marketing.
Includes bibliographical references (p. 415-422) and index.
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