000 -LEADER |
fixed length control field |
01042nam a2200265 a 4500 |
001 - CONTROL NUMBER |
control field |
0749446919 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
051207s2006 enka e b 001 0 eng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
ISBN |
9780749446918 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
ISBN |
0749446919 |
050 04 - CLASS MARK |
Class Mark |
HF5415.55 |
245 00 - TITLE STATEMENT |
Title |
Up close & personal? : |
Subtitle |
customer relationship marketing @ work / |
250 ## - EDITION |
Edition statement |
3rd ed. |
260 ## - PUBLICATION INFORMATION |
Place of publication |
London : |
Publisher |
Kogan Page, |
Date |
2006. |
300 ## - PHYSICAL DESCRIPTION |
Physical description |
xii, 428 p. : |
500 ## - GENERAL NOTE |
General note |
Previous ed.: 2003. |
500 ## - GENERAL NOTE |
General note |
At foot of title: The Chartered Institute of Marketing. |
650 #0 - SUBJECT HEADINGS |
Subject term |
Relationship marketing. |
650 #0 - SUBJECT HEADINGS |
Subject term |
Customer relations. |
700 1# - ADDED PERSONAL NAME |
Added personal author |
Gamble, Paul R. |
710 2# - ADDED CORPORATE NAME |
Added corporate author |
Chartered Institute of Marketing. |
504 ## - BIBLIOGRAPHY, ETC. NOTE |
Bibliography, etc |
Includes bibliographical references (p. 415-422) and index. |