Up close & personal? : customer relationship marketing @ work /
Paul R. Gamble ... [et al.].
- 3rd ed.
- London : Kogan Page, 2006.
- xii, 428 p. : ill. ; 24 cm.
Previous ed.: 2003. At foot of title: The Chartered Institute of Marketing.
Includes bibliographical references (p. 415-422) and index.
9780749446918 0749446919
Relationship marketing.
Customer relations.
HF5415.55 / .G36 2006
658.8'12
Previous ed.: 2003. At foot of title: The Chartered Institute of Marketing.
Includes bibliographical references (p. 415-422) and index.
9780749446918 0749446919
Relationship marketing.
Customer relations.
HF5415.55 / .G36 2006
658.8'12
